Ad Networks Hold All the Cards
The Need for Greater Transparency
There needs to be greater transparency into the service ad networks provide to advertisers.
Hidden behind pretty-looking dashboards, lies a ton of data which we have no access to. Instead, we’re told to trust their algorithms to know what’s best for our businesses.
But what’s really going on behind the scenes of your ad campaigns?
Inside Your Ad Data
The Impact of Opaque Traffic
A large percentage of the traffic we pay for is poor quality. And many advertisers wrongly assume that’s just the inevitable “cost of doing business”.
Unintended Clicks
It’s so easy for uninterested people to accidentally click your ads and waste your budget.
Invalid Clicks
Not every click is from a human. Removing bots will instantly boost your ROI.
Fraudulent Clicks
1 in 5 clicks are fraudulent, so they undoubtedly will be affecting your campaigns.
Competitors
Clicking on competitors’ ads is a dirty tactic, but one that’s all too common.
Ad Platforms Don’t Protect You
Facebook Has More Bots Than People
Don’t ad platforms block the bad stuff? Well, they do block some. But definitely not all. Because there’s no real incentive for them to do so. They still make money from bad clicks.
You may have heard of or even received a refund from an ad platform due to invalid activity on your campaigns. There’s a lot of wrestling, paperwork, and frustration involved, but if you’re up for the fight, you can get some of your money back.
But this doesn’t stop bots and other invalid traffic sources from clicking on your ads again. And it does nothing to reverse the knock-on impact this bad traffic has had on your wider marketing funnel.
Our annual Click Fraud Report goes into more detail about the exact levels of fraud ad platforms fail to detect.
Lack of Transparency & Control
You really don’t get much of a say in what happens to your ad campaigns. Yeah, you can make campaign changes and tinker with your targeting. But you don’t make the rules or control the algorithms. So if ad networks decide to change their policies or targeting rules, your campaign performance can plummet overnight, through no fault of your own.
And things are only getting more challenging. We’ve already waved goodbye to third-party cookies, detailed ad targeting categories, and expanded text ads. What’s next?
$100 billion
estimated loss to ad fraud by 2023.
Juniper Research
36%
of display ad clicks are fraudulent.
Lunio
50%
of all ads are never seen by a human.
Google
78%
of marketers cite click fraud as their top concern.
Adweek
$100 million
invalid clicks blocked by Lunio.
Lunio
65%
of buyers click on PPC ads.
WordLead
$100 billion
estimated loss to ad fraud by 2023.
Juniper Research
36%
of display ad clicks are fraudulent.
Lunio
50%
of all ads are never seen by a human.
Google
78%
of marketers cite click fraud as their top concern.
Adweek
65%
of buyers click on PPC ads.
WordLead
$100 million
invalid clicks blocked by Lunio.
Lunio
$100 billion
estimated loss to ad fraud by 2023.
Juniper Research
36%
of display ad clicks are fraudulent.
Lunio
50%
of all ads are never seen by a human.
Google
78%
of marketers cite click fraud as their top concern.
Adweek
65%
of buyers click on PPC ads.
WordLead
$100 million
invalid clicks blocked by Lunio.
Lunio
"In one week the platform identified over 1,000 invalid clicks per day.Read Case Study
Calculate the Cost of Ad Fraud to Your Business
Find out the impact of ad fraud on marketing KPIs and how much ROAS you can unlock with Lunio.
Get Started NowMissed Opportunities. Damaged ROI.
Invalid Clicks in Action
The impact of invalid clicks reaches far beyond just wasted advertising budgets.
Bad clicks become exponentially more expensive as they cycle through your sales funnel and cause you to misidentify who your real customers are.
They disrupt your entire business operations, from affecting sales strategies to damaging client services, and you enter a vicious circle of attracting more of the same bad traffic.
Why not flip the script? Start blocking all bad clicks and fake traffic to further optimise your campaigns on high-intent buying signals from genuine customers.
4. Attract More Of The Same
Bidding algorithms are fed inaccurate data leading to inaccurate bids and more bad traffic.
1. Low-Quality Clicks
Invalid and fraudulent traffic clicks your ads and wastes your marketing budget.
2. Misleading ICP
With bad data in the mix, it becomes difficult to identify the behaviors of your real customers.
3. Inaccurate Optimisations
Decisions that affect your whole funnel are made from wrong insights.
4. Attract More Of The Same
Bidding algorithms are fed inaccurate data leading to inaccurate bids and more bad traffic.
1. Low-Quality Clicks
Invalid and fraudulent traffic clicks your ads and wastes your marketing budget.
What Ad Networks Are Keeping to Themselves
What’s Missing From Your Data?
Advertisement platforms deal with huge amounts of data. The more data they show to advertisers, the more questions they receive, leading to uncertainty.
As a result, most of the data is hidden from advertisers and instead presented as simple figures: clicks, impressions, and conversions.
This means you’re kept away from vital info that you’re paying for. We're here to crack open the black boxes of ‘hidden’ click data and give you full transparency into your ad campaigns.
The Ultimate Guide to Advertising in a Privacy-First World 2022
The marketer’s guide to staying ahead of the competition in a cookieless world.
What Happens When You Work With Clean Data
Actions Marketers Can Take
Enough talk about what you can’t do. Let’s focus on the actionable. It starts by controlling the type of traffic you let into our funnel. By taking ownership of your data, you not only separate yourself from the ad networks’ bias, but you unlock hidden insights, limit the downstream impact of bad traffic, and focus entirely on generating more ROI.
4. Create A Revenue-Generating Machine
Own first-party, accurate ad data and put budget into genuine users
1. Exclude Invalid & Fradulent Traffic
Focus on high-quality clicks by blocking no-value traffic
2. Attract Your Ideal Customers
See ROI improve and cheaper CPAs as you reinvest wasted budget
4. Create A Revenue-Generating Machine
Own first-party, accurate ad data and put budget into genuine users
3. Feed Optimisations With Good Data
Optimise and scale campaigns with quality data based on real customers
1. Exclude Invalid & Fradulent Traffic
Focus on high-quality clicks by blocking no-value traffic
Invalid Audiences
Try new ad platforms risk-free by proactively excluding known-invalid traffic. Push excluded audience lists from Google to Facebook and build a custom invalid audience to guarantee you pay for genuine clicks.
Learn More
Own Your Data
The Lunio platform turns opaque, third-party data into insightful first-party data. This means you rightfully own all your ad data, and changes to advertising laws won’t bite you in the future.
Get Started
Cross Platform Analytics
Collect all ad data in one centralised click data lake and use this pool of information to holistically inform all your marketing campaigns, whatever the platform.
See It In Action
Revenue Through Exclusion
Make automated PPC bidding and targeting strategies more effective by excluding optimisation signals generated from invalid users. Only advertise to legitimate buyers.
Start ExcludingAnalyse Your Acquisition Channels
Improve marketing ROI and stay ahead of the competition by filtering out bad traffic.
Get Started Now
We Help Marketing...
All marketing efforts benefit from increased transparency, tighter control, and cleaner data.
Agencies...
Improve client performance and retention by automatically excluding invalid clicks across all channels.
Sales...
By removing non-genuine leads from the funnel, sales teams are free to focus on genuine customers.
Customer Success...
Build stronger relationships by showing your clients how you’re making sure they’re only paying for real traffic.
and Planet Earth.
We plant thousands of trees on behalf of our users and pledged to become carbon neutral by the end of 2021.
Clean Up Your Marketing Funnel. Focus On Real Data.
Protect What’s Genuine. Lose What Isn’t.
Our invalid click prevention platform monitors your ad traffic. Each click is categorised as valid, suspicious, or invalid. Anything real is let through, suspicious is monitored, and invalid is blocked. Keeping your funnel flowing and protected.
Analyse One. Protect All.
Once you’ve identified what traffic is good or bad, this can be pushed to every platform you’re running ads on. If a fraudulent click hits you on Google, it'll be blocked, and your ads on Instagram, Microsoft Ads, and Facebook will be protected too.
Insights That Mean Something.
Optimising campaigns based on dirty data will never steer you right. With clean, protected data (that you own) on your side, you’ll be able to reinvest previously wasted ad spend into profitable campaigns that you can safely scale.
Who's Talking About Us
Tom Pickard
Performance Marketing Manager
Silvia Vallespinós
Online Marketing Director
