The Best PPC Campaign Management Tools

Sam Carr | November 30th, 2019

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Managing PPC campaigns can be hard.

Even for smaller campaigns the amount of time and effort that go into managing them can sometimes seem not worth the time.

Managing larger PPC campaigns, on the other hand, can be even worse. Having hundreds or thousands of different keywords that continuously require updating and checking can take its toll even on the hardest of workers.

Luckily there is plenty of great PPC software out there that can make your life so much easier.

Good PPC software will reduce a lot of the tedious tasks of managing your PPC campaign while also giving you analytical data to make the right decisions about keywords. The PPC software should also save your time, lower costs and improve your ROI, without being ridiculously overpriced.
With all that in mind, let’s take a look at some PPC software that will save you lots of time and money!

WordStream PPC Automation

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The first program on our list of PPC software is the bid management and automation software WordStream. Available for PPC networks such as Google AdWords, Bing Ads and Facebook Ads, this software has many useful features that can save you a lot of time. The software even goes as far to say it can reduce your entire weekly workload to just 20 minutes!

By entering the keywords you are using for your PPC campaign and linking the software to your PPC account, WordStream is able to work its magic. By analysing all of your keywords and how much you are paying for them, WordStream can make suggestions on how to optimise your campaign.

The software also comes with the ability to make custom landing pages, get an all-in-one view of key metrics for all of your PPC campaigns and also has impressive reporting capabilities. Although the software is relatively expensive ($249 a month) if you have a large enough PPC campaign then it might be beneficial to you. If not, then it’s probably best to look for cheaper alternatives.

If you’re looking to reduce your time spent managing PPC campaigns, then be sure to check out their free 30-day trial!


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SEMRush is a powerful piece of software used by many SEO experts and PPC managers. Included in this software are several PPC tools which can help you research and optimise your PPC campaigns, perfect if you want to take your online marketing to the next level.

The software makes keyword research super easy by finding you relevant cheap keywords that could be the next money maker. By regularly checking for new and relevant keywords you can find super cheap and effective keywords that will reduce your average conversion cost.

Furthermore, the software also includes a great quality score checker which not only checks your quality score, but also helps improve it. Your PPC campaign’s success greatly depends on the quality score you have. A higher quality score means your ads will actually be cheaper and get better results overall.

At $99 a month, the software doesn’t exactly break the bank and you can easily save that by using it to optimise your keywords. If you’re not sure if it will be worth the money, then they usually have on a 30 day free trial to give it a try.

To sum it all up, using the keyword tool from SEMRush will allow you to target more customers, increase your conversions and get you a greater turn on your investment.


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Sometimes it’s best not to reinvent the wheel. If your competitors are doing well, then why not copy them?

Now we’re not talking about stealing their whole website and business, but you can steal their adverts and keywords. By spying and collecting data on your competitors, they are essentially paying for your advertising research. How?

The chances are if your competitors have been in the industry longer than you and have ran a PPC campaign longer than you, they will know which keywords work. By spying on their campaign and finding out which keywords yield the most conversions and profit, you can essentially steal them by bidding more.

In order to do this competitor analysis you need the right software, luckily SpyFu is an excellent choice! Available from $49 a month this awesome software will let steal every one of your competitors PPC keywords and PPC adverts. By analysing your competitor’s campaigns, you can also weed out the bad keywords and save yourself, even more, money!

To take advantage of your competitors PPC campaigns, then be sure to try the free 30-day free trial on their website.

Google Keywords Planner

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Whoever said PPC software had to be expensive? We didn’t! The chances are you’re already using this software to research your keywords, but if not, then you’re missing out.

This free tool from Google is excellent for checking out the search volume and competitiveness of PPC keywords. Simply enter the keywords you are looking for and the Google Keywords Planner will find relevant keywords and give you search metrics.

These search metrics are useful for seeing how often a keyword is searched, how much people are paying for the keyword and generally how competitive it is. By using this tool you can find new keywords you may have never thought of and use them to optimise your campaign. It’s also great to check your current keywords to see if they are increasing or decreasing in search traffic.

Managing a PPC campaign is not just about getting new keywords, it’s about getting rid of old ones too.
If you’re looking for free PPC software to do excellent keyword research, then be sure to give this a try. After all, what have you got to lose!


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Unlike the other PPC software on this list, Lunio is very different. It doesn’t give you new keyword ideas or suggestions, but it does save you lots of money. You might spend ages researching the best keywords and optimising your campaign, but all of that is worthless if you don’t stop click fraud.

Click fraud is a huge problem with PPC marketers and can cost them thousands a year depending on the size of their campaign. Malicious competitors and website owners will purposely click on your PPC ads to deplete your budget and earn themselves more revenue. No matter how small or big you are, it happens to everyone.

Luckily, using PPC software such as Lunio, you can drastically reduce click fraud and save yourself money. By continuously analysing the clicks on your adverts, the software can pick up if it’s the same person clicking your ads. If the software determines it is the same person then it will automatically ban them so they don’t see your ads. This means you save money on all of those lost clicks!

We hope you enjoyed our list of PPC software. Not only will these programs help reduce the amount of time you put into managing your campaigns, but you should also see huge improvements in returns. Happy PPC’ing!


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