When it comes to PPC campaigns, everyone wants to get the most bang for their buck. Everyone’s looking to see how they can continuously reduce their costs, improve their clicks and improve their sales. If your competitors are doing it then so should you!
PPC marketing is a great way to attract lots of quality visitors to your website. However, if you’re not careful, you can also end up throwing away lots of money. In order to make sure your PPC campaigns are working and are generating a return, you need to monitor them constantly. This is where PPC monitoring comes in.
To help you monitor your PPC campaigns, we’re looking at the best PPC monitoring software available in the market. These programs will tell you which keywords are bringing in the traffic and which are just wasting your money. Some of these programs also let you spy on your competition to see how well they’re doing and what keywords they’re targeting. Let’s begin.
The first PPC monitoring software on our list has to be the Google AdWords tool.
Not only is it free, but it gets all the data straight from Google itself. This means you know the data is reliable and trustworthy. In fact, every other program on this list will also get the data directly from your AdWords account. So if you want to view it in it’s rawest form, the AdWords campaign tool is the place to go.
The AdWords PPC campaign monitoring software might be a free and straightforward to use program, but when it comes to analysing data, it’s not the best. Charts can be very limited, luckily our next PPC monitoring software on the list will take care of that for you.
Ok so we know this isn’t really related to PPC, but it does an excellent job at analysing data, creating charts, and dealing with large amounts of data. All of this is exactly what you need when analysing your PPC campaign.
Not only can you download thousands and thousands of days of data to analyse, but you can also filter out certain keywords and make charts. These charts are perfect for helping you visualise your PPC campaigns and to see how your keywords are performing.
Once you start using Excel to analyse your PPC campaign data, you’ll never be able to go back to Google AdWords. With so much functionality, customizability and powerful data analysis tools, Excel should be one of your most valuable tools in your toolkit.
Next up on our list of PPC monitoring software is the mighty WordStream. If you’re looking for something to help you monitor your PPC campaigns all in one place, then this is for you.
Packed full of impressive features and smart tools, WordStream can help you significantly improve the effectiveness of your campaign as well as making you more money.
In fact, WordStream users get on average 60% more leads from online advertising than AdWords users alone. If you’re looking to get the most out of your PPC budget, then you can count on WordStream.
WordStream also offers managed PPC services for people who don’t have the time or expertise to monitor and manage their campaigns. Simply sign up for one of their managed plans and WordStream will completely take over your PPC campaign.
Opteo is a relatively new piece of PPC monitoring software that is full of many useful features. Not only does Opteo monitor your PPC spend and individual keywords, but it can also recommend improvements to both.
Simply sync your AdWords account with Opteo and watch as it analyses your data and suggests any profitable changes. Opteo will then continually monitor your campaigns in real-time and periodically suggest changes to keywords and bidding based on past performance.
It also analyses your individual ads and recommends new scripts, call to actions or other tweaks to help boost their click-through rate.
As you can see, monitoring and adjusting your PPC campaigns have never been easier.
With a basic account starting from $97 a month, Opteo can help you monitor and supercharge all of your campaigns in just a few clicks.
Continuing with our list of PPC monitoring software, next up we have AdStage. AdStage helps to combine all the important bits of information from all of your analytical sources puts them into an easy to read reports.
AdStage combines data from Google Analytics, your Google AdWords account, conversions from your content management software and it’s own collection of data. With so much data at your fingertips, it’s a good job AdStage organises them into a simple to read report.
Not only does this help cut down your costs, but it also saves you time and means you don’t have to keep using different software. Instead, you can easily access everything you need in 1 powerful program.
With a 14 day free trial available to test out the software, what have you got to lose?
Last but by no means least on our list of PPC monitoring software is Optmyzr. An all in one suite that helps clients create ads, optimise their ads and share the results in easy to read reports. The software also includes many intelligent features such as one-click optimising for keywords, bids and ads.
Prices start from $116 per month for their lite package, but they also have a free 30-day trial available, if you’re curious. With so many different PPC monitoring programs on our list, we suggest trying as many for free as possible before you settle on one.
Some suites will do everything you need for a relatively low cost while those who need more advanced features might want to opt for something a bit more expensive.
If you’ve noticed anything weird while looking through your campaigns such as a very high click through rate, then you could be the victim of click fraud.
Click fraud is when someone purposely clicks on your adverts with no intention of ever buying. Not only does this cost you money but it also ruins your data and statistics. Keywords that you might think are bringing you money and converting well might actually not be. The only way to find out is to secure yourself with PPC protection.
Here at Lunio, we specialise in protecting PPC campaigns to help you save money and fight click fraud. Click below to try out our free 14-day free trial and see how much money you can save!