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Agentic AI in marketing: Opportunities, risks, & next steps
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PPC marketing
glossary

Want to learn the lingo of performance marketing pros? Our marketing glossary covers everything you need to know from ad management to click fraud. Get ready to become a performance marketing hero!

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    Ben HarrisJul 25, 2023

    Ad delivery

    Paid media fundamentals
    Ad delivery refers ...
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    Ben HarrisJul 20, 2023

    Negative match keywords

    Paid media fundamentals
    Negative match is a ...
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    Ben HarrisJul 18, 2023

    Ad tracking

    Paid media fundamentals
    Ad tracking is a ...
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    Ben HarrisJul 13, 2023

    Ad relevance

    Paid media fundamentals
    Ad relevance refers ...
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    Ben HarrisJul 11, 2023

    View through conversion

    Paid media fundamentals
    View-through ...
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    Ben HarrisJul 06, 2023

    Keyword mining

    Paid media fundamentals
    Keyword mining, ...
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    Ben HarrisJul 04, 2023

    Google forwarding number

    Paid media fundamentals
    A Google forwarding ...
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    Ben HarrisJun 29, 2023

    Automatic bidding

    Paid media fundamentals
    Automatic bidding ...
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    Ben HarrisJun 27, 2023

    Dynamic ad targeting

    Paid media fundamentals
    Dynamic ad ...
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    Ben HarrisJun 22, 2023

    Search Engine Results Page SERP

    Paid media fundamentals
    A search engine ...
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    Ben HarrisJun 20, 2023

    Audience targeting

    Paid media fundamentals
    Audience targeting ...
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    Ben HarrisJun 15, 2023

    Cost per mille CPM

    Paid media fundamentals
    Cost-per-mille ...
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