A long-tail keyword is a specific, targeted keyword phrase that is typically longer and more specific than traditional keywords. Long-tail keywords are generally less competitive than more common, shorter keywords because they are less frequently searched for, and thus have a relatively low search volume. However, they can be more effective for certain types of businesses because they allow you to target a specific audience with greater precision.
Why Are Long-Tail Keywords Important?
Long-tail keywords are important for a number of reasons:
- They are less competitive than shorter, more common keywords. This means it can be easier to rank for long-tail keywords, especially if you are a small business or just starting out.
- They are more specific, which means they can be more effective in driving targeted traffic to your website.
- They can be a good way to get started with SEO if you are new to the process or don’t have a lot of experience.
How Can I Find Long-Tail Keywords?
There are a number of ways to uncover long-tail keywords:
- Use keyword research tools like Google Ads Keyword Planner or Moz Keyword Explorer. These tools will help you find keywords that are related to your business or website.
- Look at the search results for your shorter, more common keywords. The results that appear further down the page are typically long-tail keywords.
- Ask your customers or clients what they would search for if they were looking for your product or service.
- Use keyword research tools such as Answer the Public to find questions people are asking about your topic. These questions can be used as long-tail keyword phrases.
- Use Google autocomplete. Start typing in a keyword related to your business or website, and Google will suggest relevant long-tail queries for you.
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How Do I Use Long-Tail Keywords?
Once you’ve found some potential long-tail keywords, there are a few things you can do to make sure you’re using them effectively, depending on your goal and whether they are a part of your PPC or SEO strategy:
If you’re using long-tail keywords for SEO:
- Use them in your website content, including blog posts, product descriptions, and meta titles and descriptions.
- Create separate pages on your website for each long-tail keyword. This will help you rank for that keyword and give visitors the most relevant information possible.
- Use long-tail keywords in your social media content. This will help you reach people who are searching for those and related keywords.
If you’re using long-tail keywords for PPC:
- Use long-tail keywords in your ad copy. This will help your ads stand out and give you a better chance of getting clicked on.
- Target specific long-tail keywords with separate ad groups. This will help you get the most out of your budget and ensure your ads are being seen by people who are most likely to convert.
- Monitor your conversion rate for each long-tail keyword. This will help you determine which keywords are most effective for your business.
Frequently Asked Questions
How many long-tail keywords should I use?
There is no set number of long-tail keywords you should use. It depends on your business, your goals, and your audience. Try to use a variety of long-tail keywords that are relevant to your business in order to reach the widest audience possible.
What are long-tail keywords in Google ads?
Google Ads allows you to target specific keywords with your ads. You can use long-tail keywords in your ad copy to make sure your ads are relevant to the searcher’s query. Targeting specific keywords will also help you get the most out of your budget by ensuring your ads are being seen by people who are most likely to convert.
What is the difference between long and short-tail keywords?
The main difference between long and short-tail keywords is long-tail keywords are more specific, while short-tail keywords are more general. Long tail keywords are typically less competitive and easier to rank for, but they will also drive less traffic to your website. Short-tail keywords are more competitive and have high search volumes, but they may be harder to rank for. It’s important to use a mix of both long-tail and short-tail keywords to reach the widest audience possible.
What is a good long-tail keyword?
A good long-tail keyword is one that is relevant to your business and has low competition. It should also be something that people are actually searching for. You can use tools like Google AdWords Keyword Planner and Google Trends to research potential keywords.
What are some examples of long-tail keywords?
Some examples of long-tail keywords include: “plumber in Seattle,” “best Italian restaurant in New York City,” and “cheap flights to Europe.” These keywords are more specific than general keywords like “plumber” or “restaurant,” and they are more likely to be used by people who are ready to buy. Long-tail keywords are an important part of any SEO or PPC strategy.
Do search engines prefer long-tail keywords?
No, search engines do not prefer long-tail keywords over other types of keywords. However, because they are more specific, long-tail keywords are often less competitive and easier to rank for. This can be a major advantage if you are trying to get your website to rank higher in search results.
How does search volume affect long-tail keyword selection?
The search volume for a keyword indicates how many people are searching for that term. The higher the search volume, the more popular the keyword is. When you are choosing long-tail keywords, it’s important to consider both the search volume and the competition. You want to choose keywords that have a high enough search volume to bring traffic to your website, but not so much competition it will be difficult to rank for them.
How can you adjust your long-tail keyword strategy to ensure you’re reaching your target audience?
There are a few things you can do to adjust your long-tail keyword strategy to ensure you’re reaching your target audience. First, you want to make sure you are using a mix of both general and specific keyword ideas. You also want to consider the search volume and competition for each keyword. Finally, you want to use tools like Google Keyword Planner to help you with your keyword research.