Managed Placement Targeting

Managed placement targeting is a feature of Google Ads that allows advertisers more control over where their ads appear. With managed placement targeting, advertisers can select specific websites and apps where they would like their ads to appear on. This type of targeting gives advertisers more control over the visibility of their ads and helps to ensure that their ads are being seen by their target audience.

Managed placement targeting is a great way to improve the performance of your Google Ads campaigns. When used correctly, it can help you achieve your advertising goals and to get the most out of your ad spend. 

How Managed Placement Targeting Works

When you create a managed placement campaign, you’ll first need to choose the websites on which you want your ads to appear. You can either hand-pick the websites yourself or let Google’s algorithms do it for you.

If you choose to hand-pick the websites yourself, you’ll need to add the URLs of the websites to your campaign. You can add as many or as few URLs as you like, but keep in mind that each URL will need to be reviewed and approved by Google before your ads can start appearing on that website.

If you let Google’s algorithms automatically place your ads, they will appear on websites that are related to your ad’s keywords. Google’s algorithms take into account a variety of factors when determining where to place your ad, such as the relevance of the website’s content to your ad, the quality of the website, and the historical performance of other ads that have appeared on that website.

There are a few different ways that you can add placements to your managed placement target list: 

• You can add individual placements one at a time by entering the URL of the website or app where you would like your ad to appear. 
• You can upload a list of placements in bulk using a .csv file. 
• You can also generate a list of potential placements using keywords. For example, if you sell women’s clothing, you could use keywords such as “women’s fashion” or “women’s clothing” to generate a list of potential placements. Once you have generated a list of potential placements, you can then select the ones that you would like to add to your managed placement target list. 

Benefits of Managed Placement Targeting 

There are a number of benefits that come with using managed placement targeting: 

• More control: With managed placement targeting, you have more control over where your ads appear. This allows you to ensure that your ad is being seen by your target audience and that it is appearing on websites that are relevant to your product or service. 
• Better performance: When used correctly, managed placement targeting can help to improve the performance of your Google Ads campaigns. By placing your ad on websites that are relevant to your product or service and that have a high likelihood of generating clicks and conversions, you can get the most out of your ad spend. 
• Increased visibility: Managed placement targeting can help to increase the visibility of your ads. When your ad appears on a website, it is more likely to be seen by users who are actively browsing that website. This increased visibility can lead to more clicks and conversions. 
• Improved ROI: Because managed placement targeting can help to improve the performance of your Google Ads campaigns, it can also lead to an improved return on investment (ROI). 

Use Cases for Managed Placement Targeting

Managed placement targeting can be used for a variety of different purposes, such as:

• Promoting a new product or service: If you have a new product or service you want to promote, managed placement targeting can help to get your ad in front of the right people. By placing your ad on websites relevant to your product or service, you can ensure it’s being seen by the people who are most likely to be interested in it.
• Generating leads: By placing your ad on websites where your target audience is active, you can increase the chances of them seeing your ad and clicking through to your website. From there, you can then capture their contact information and follow up with them to convert them into a customer. 
• Increasing brand awareness: By placing your ad on high-traffic websites, you can ensure that it is seen by a large number of people. This increased exposure can help to build name recognition for your brand and make it top-of-mind for potential customers.

Setting up Managed Placement Targeting 

There are a few different ways that you can set up managed placement targeting:  

• Add individual placements: You can add individual placements one at a time by entering the URL of the website or app where you would like your ad to appear. 
• Upload a list of placements: You can upload a list of placements in bulk using a .csv file. 
• Generate a list of potential placements: You can also generate a list of potential placements using keywords. Once you have it, you can then select the ones that you would like to add to your managed placement target list.