Sep 17, 2025
•
Ben Harris
Agentic AI in marketing: Opportunities, risks, & next steps
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Sep 17, 2025 •
Ben Harris
Agentic AI in marketing: Opportunities, risks, & next steps
Al & automation
Agentic AI ...
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Sep 09, 2025 •
Rebecca Munton
10 ChatGPT prompts for better PPC reporting
Al & automation
Monitoring and ...
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Sep 02, 2025 •
Rebecca Munton
10 ChatGPT prompts for effective PPC planning
Al & automation
ChatGPT and other ...
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Aug 14, 2025 •
Rebecca Munton
Customer match lists: Optimize & maintain your CMLs
Paid media fundamentals
Customer match ...
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Aug 04, 2025 •
Ben Harris
Beyond keywords: Advanced audience targeting strategies in Google Ads (w/ Jyll Saskin Gales)
Advanced PPC strategies
There was a time ...
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Jul 23, 2025 •
Ben Harris
Google Ads Forecasting: Predict campaign results (with $0 ad spend)
Measurement & analytics
Let’s be real: When ...
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Jul 16, 2025 •
Ben Harris
B2B PPC Lead Gen: Avoid these 9 costly mistakes
Advanced PPC strategies
We all know how ...
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Jul 09, 2025 •
Ben Harris
The playbook for negative keyword optimization in PMax
Advanced PPC strategies
Performance Max ...
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Jul 08, 2025 •
Rebecca Munton
Advertising on AI overviews: What marketers should know
Ad platforms & networks
After much ...
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Jul 02, 2025 •
Ben Harris
Google Ads AI Max explained: Key insights for marketers
Ad platforms & networks
Google’s AI Max for ...
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Jun 30, 2025 •
Rebecca Munton
AI bot traffic: Understanding the role of AI in click fraud
Invalid traffic & ad fraud
Bot traffic has ...
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Jun 25, 2025 •
Ben Harris
The Google Ads optimization checklist every marketer needs
Advanced PPC strategies
Ad campaigns don’t ...
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Jun 18, 2025 •
Ben Harris
How to combat rising CPCs with smarter account structure
Advanced PPC strategies
CPCs are rising ...
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Jun 11, 2025 •
Ben Harris
Google Ads Local Campaigns: Full guide & mistakes to avoid
Advanced PPC strategies
You’ve probably ...
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Jun 05, 2025 •
Ben Harris
Using ChatGPT to Streamline, Scale & Succeed in PPC w/ Fred Vallaeys
Al & automation
Given its rapid, ...
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Jun 04, 2025 •
Ben Harris
Expert Performance Max tips to boost eCommerce ROAS
Advanced PPC strategies
Performance Max ...
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May 28, 2025 •
Ben Harris
Responsive Search Ads 101: Expert tips & common mistakes
Advanced PPC strategies
Responsive Search ...
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May 22, 2025 •
Ben Harris
Google Marketing Live 2025: Recap & marketer's reactions
Ad platforms & networks
If you were holding ...
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May 21, 2025 •
Ben Harris
ChatGPT for PPC: Basic, advanced, & emerging use cases (2025)
Al & automation
In the proverbial ...
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May 15, 2025 •
Rebecca Munton
Advertising on Pinterest: Pinterest ad specs, ad examples, & guidelines
Ad platforms & networks
Pinterest is one of ...
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May 08, 2025 •
Ben Harris
PMax reporting update: Channel, asset & search term insights
Ad platforms & networks
Since its ...
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Apr 30, 2025 •
Rebecca Munton
Made for Advertising websites: How to stop them draining your ad budget
Invalid traffic & ad fraud
Ever come across a ...
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Apr 24, 2025 •
Rebecca Munton
How to exclude low-value placements from Performance Max campaigns
Ad quality
Performance Max is ...
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Apr 17, 2025 •
Rebecca Munton
Google’s Search Generative Experience (SGE): How it affects PPC
Al & automation
Search Generative ...
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Apr 09, 2025 •
Rebecca Munton
Custom GPTs for marketing: The best AI tools to boost ROI
Al & automation
ChatGPT was ...
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Apr 03, 2025 •
Ben Harris
Spam leads wasting your time? Learn how to clean up ad traffic
Invalid traffic & ad fraud
Here’s a fun fact:
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Mar 25, 2025 •
Rebecca Munton
How to prepare for Search Max: Google Ads’ newest campaign type
Ad platforms & networks
Note: Search Max ...
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Mar 19, 2025 •
Ben Harris
How to work around Google's 500 IP exclusion limit
Invalid traffic & ad fraud
Invalid traffic ...
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Mar 12, 2025 •
Ben Harris
PPC ad copy localization: Best practices & real-world examples
Advanced PPC strategies
When it comes to ad ...
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Mar 06, 2025 •
Rebecca Munton
Google Meridian: Marketing Mix Models explained
Measurement & analytics
In January 2025, ...
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Mar 05, 2025 •
Ben Harris
Demand-led bidding: Scaling PPC campaigns with tROAS and tCPA
Advanced PPC strategies
Shops stock fewer ...
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Feb 26, 2025 •
Ben Harris
How landing pages affect ad conversion rate (w/ ROAS tips)
Paid media fundamentals
When running paid ...
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Feb 19, 2025 •
Ben Harris
Dynamic Search Ads: The best PPC competitor research tool?
Advanced PPC strategies
Imagine a way to ...
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Feb 12, 2025 •
Ben Harris
Optimize lead gen by setting the right Conversion Values
Advanced PPC strategies
While generic ...
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Feb 06, 2025 •
Rebecca Munton
Are ad platforms overcharging by inflating your PPC results?
Ad platforms & networks
Major ad platforms ...
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Feb 05, 2025 •
Ben Harris
How to optimize product feed management at scale
Advanced PPC strategies
Product feed ...
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Jan 29, 2025 •
Rebecca Munton
PMax vs Standard Shopping: How to choose in 2025
Advanced PPC strategies
Since the launch of ...
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Jan 23, 2025 •
Rebecca Munton
Microsoft Ads: Copilot update, new features & how to use them
Ad platforms & networks
AI is quickly ...
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Jan 22, 2025 •
Ben Harris
POAS vs ROAS: Which metric should you use?
Measurement & analytics
Apple vs. ...
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Jan 15, 2025 •
Ben Harris
Demand Gen strategy: How to seed high-performing lookalike audiences
Paid media fundamentals
2025 promises to be ...
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Jan 15, 2025 •
Ben Harris
Competitor keyword bidding in 2025: Key strategies & considerations
Paid media fundamentals
Bidding on ...
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Jan 09, 2025 •
Rebecca Munton
Keyword localization: How to optimize international PPC campaigns
Advanced PPC strategies
Localizing your ad ...
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Dec 19, 2024 •
Rebecca Munton
5 common myths about invalid traffic
Invalid traffic & ad fraud
Invalid traffic ...
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Dec 11, 2024 •
Rebecca Munton
Crawler bots and web scrapers: How to protect your site
Invalid traffic & ad fraud
Online bots have a ...
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Nov 29, 2024 •
Ben Harris
SearchGPT: Everything marketers need to know
Al & automation
You’ve probably ...
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Nov 21, 2024 •
Rebecca Munton
PMax message assets: New best way to engage mobile users?
Ad platforms & networks
Google is ...
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Nov 14, 2024 •
Ben Harris
PMax Asset Group Segmentation: What you need to know
Ad platforms & networks
Good (if slightly ...
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Oct 31, 2024 •
Rebecca Munton
TikTok Smart+ campaigns guide: Google Ads’ biggest threat
Ad platforms & networks
TikTok is one of ...
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Oct 24, 2024 •
Ben Harris
Regain control of PMax campaigns with N-Gram analysis
Advanced PPC strategies
It’s no secret that ...
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Oct 15, 2024 •
Rebecca Munton
How to secure Google Ad Grants (+make the most of them) in 2025
Ad platforms & networks
Online advertising ...
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Oct 10, 2024 •
Ben Harris
Lunio report reveals the true impact of invalid traffic on the financial sector
Invalid traffic & ad fraud
In our latest ...
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Sep 25, 2024 •
Ben Harris
PMax campaign-level negative keywords: What you need to know
Ad platforms & networks
Marketers ...
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Sep 19, 2024 •
Ben Harris
Google’s Power Pair - Should marketers be worried?
Advanced PPC strategies
If you watched ...
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Sep 09, 2024 •
Ben Harris
How to improve ROAS with native advertising (w/ examples)
Paid media fundamentals
Native ads are one ...
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Aug 08, 2024 •
James Deeney
11 YouTube video ad examples to learn from (+ why they work)
Ad platforms & networks
Many consider 2007 ...
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Jul 25, 2024 •
Ben Harris
Voice search marketing: ‘Hey Siri, increase my ROAS’
Advanced PPC strategies
No longer the ...
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Jul 18, 2024 •
Ben Harris
Reddit ads: How to generate sales and maximize ROAS (+examples)
Ad platforms & networks
Reddit - a platform ...
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Jul 11, 2024 •
Ben Harris
Ad fatigue: How to detect and prevent customer weariness
Paid media fundamentals
Ever drove past the ...
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Jun 26, 2024 •
Ben Harris
10 key demand generation metrics you need to measure
Paid media fundamentals
What if a single ...
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Jun 19, 2024 •
Ben Harris
The ultimate PMax junk exclusion list: 40,000+ PMax exclusions
Conversion rate optimization
In a hurry? Find ...
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Jun 06, 2024 •
Ben Harris
Price scraping exposed: How to protect your business
Advanced PPC strategies
Ah, the good ol' ...
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May 29, 2024 •
James Deeney
Advantage+ shopping campaigns: Everything you need to know
Ad platforms & networks
Meta launched ...
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May 23, 2024 •
Ben Harris
How to master YouTube video Action campaigns
Ad platforms & networks
It’s not just ...
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May 15, 2024 •
Ben Harris
Performance Max for marketplaces: Everything you need to know
Ad platforms & networks
Google Ads has ...
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May 09, 2024 •
Ben Harris
What Google AdSense’s “Ad Intents” format means for marketers
Ad platforms & networks
Heard about the new ...
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May 02, 2024 •
Ben Harris
Google Ads store visits: How to use store visit conversions
Measurement & analytics
Between 2022 and ...
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Apr 25, 2024 •
Ben Harris
Third-party cookie depreciation: How to target effectively
Measurement & analytics
Attention all ...
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Apr 22, 2024 •
Sam Carr
The best PPC slack groups to join 2024
Paid media fundamentals
Need some help ...
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Apr 17, 2024 •
Ben Harris
How to create a LinkedIn conversation ads campaign (w/ best practices)
Ad platforms & networks
LinkedIn InMails ...
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Apr 10, 2024 •
James Deeney
Microsoft Performance Max: Specs, setup and conversion tips
Ad platforms & networks
Since their ...
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Apr 04, 2024 •
Ben Harris
GA4 key events vs conversions: What marketers need to know
Paid media fundamentals
Out with ...
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Mar 27, 2024 •
Ben Harris
How to manage Google Ads country exclusion lists (120 limit)
Advanced PPC strategies
Google has recently ...
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Mar 20, 2024 •
James Deeney
LinkedIn Ads Library: How to learn from competitor B2B Ads
Ad platforms & networks
About 1.134 billion ...
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Mar 07, 2024 •
James Deeney
Blocking traffic bots: How to stop fake website visits
Invalid traffic & ad fraud
Successful digital ...
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Feb 14, 2024 •
Rebecca Munton
Click fraud: The essential PPC marketer’s guide
Invalid traffic & ad fraud
Marketing teams are ...
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Feb 07, 2024 •
James Deeney
2023 PPC recap: 30 tips and lessons learned from 24 experts
Advanced PPC strategies
What PPC lessons ...
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Jan 26, 2024 •
Neil Andrew
9 tips on how to detect click fraud in 2024
Invalid traffic & ad fraud
If you’re a PPC ...
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Jan 24, 2024 •
James Deeney
Google consent mode v2: What marketers need to know (and do)
Measurement & analytics
2024 will be a big ...
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Jan 18, 2024 •
Rebecca Munton
View botting: How fake engagement affects marketers
Invalid traffic & ad fraud
Creating video ...
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Jan 11, 2024 •
Rebecca Munton
YouTube Shorts ads: Specs, setup, costs and conversion tips
Ad platforms & networks
With the rise of ...
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Jan 10, 2024 •
Rebecca Munton
TikTok Search Ads: What marketers need to know
Ad platforms & networks
TikTok Search Ads ...
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Jan 03, 2024 •
Rebecca Munton
Google Ads auction insights: How to outrank competitors
Ad platforms & networks
The Google Ads ...
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Dec 14, 2023 •
Rebecca Munton
28 Google Ads scripts to drive efficiency & revenue in 2025
Advanced PPC strategies
Monitoring and ...
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Dec 07, 2023 •
Rebecca Munton
GA4 Calculated Metrics: The performance marketer’s guide
Advanced PPC strategies
Calculated Metrics ...
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Nov 30, 2023 •
Rebecca Munton
Performance Max Search Themes: How to fill gaps in campaigns
Advanced PPC strategies
Google has launched ...
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Nov 14, 2023 •
Rebecca Munton
The true cost of invalid traffic: are humans seeing your ads?
Invalid traffic & ad fraud
Invalid traffic ...
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Nov 02, 2023 •
James Deeney
Google Demand Gen campaigns: Specs, examples and tips
Ad platforms & networks
At Google Marketing ...
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Oct 25, 2023 •
Rebecca Munton
iOS 17 Link Tracking: The end of URL parameters?
Measurement & analytics
User privacy is a ...
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Oct 18, 2023 •
Rebecca Munton
Audience exclusions: 11 targeting tips (Google Ads and Meta)
Conversion rate optimization
Exclusion audiences ...
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Oct 11, 2023 •
Rebecca Munton
8 landing page design tips to maximise conversions
Conversion rate optimization
Landing pages with ...
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Oct 04, 2023 •
Rebecca Munton
Black Friday Marketing 2023: Solving 6 Emerging Challenges
Advanced PPC strategies
The holiday season ...
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Sep 28, 2023 •
James Deeney
X joins Google Display Network: What marketers need to know
Ad platforms & networks
On September 28th ...
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Sep 27, 2023 •
Rebecca Munton
7 A/B testing best practices to drive greater ad performance
Measurement & analytics
A/B testing is one ...
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Sep 20, 2023 •
James Deeney
How Lunio Detects & Eliminates Invalid Traffic [On-Demand Demo]
Product
In today’s economic ...
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Sep 14, 2023 •
Rebecca Munton
Facebook Ads vs Google Analytics discrepancies: Key causes
Measurement & analytics
Wondering why your ...
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Sep 11, 2023 •
Neil Andrew
Are Adalytics' claims about YouTube Kids ads and privacy true?
Measurement & analytics
Measurement ...
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Aug 21, 2023 •
Rebecca Munton
How to use Google Ads bid simulator for revenue forecasting
Measurement & analytics
Good budget ...
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Aug 17, 2023 •
James Deeney
How to stop fake Instagram accounts engaging with your ads
Ad platforms & networks
Instagram is one of ...
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Jul 25, 2023 •
James Deeney
6 conversion tracking best practices for Google Ads
Measurement & analytics
Applying the best ...
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Jul 25, 2023 •
James Deeney
11 most common reasons for wasted ad spend and low conversions
Conversion rate optimization
Ad spend can be ...
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Mar 27, 2025 •
Ben Harris
How to build & scale high-performance video ad campaigns [Webinar recap]
Advanced PPC strategies
If you’re not using ...
Start Reading
Feb 25, 2025 •
Ben Harris
Value-based bidding: How to maximise lead gen profit [Webinar]
Advanced PPC strategies
While traditional ...
Start Reading
Dec 04, 2024 •
Ben Harris
How to run hyper-efficient branded search campaigns in 2025 [Webinar]
Advanced PPC strategies
Branded search ...
Start Reading
Nov 06, 2024 •
Ben Harris
Performance Max: Plugging the drain [Webinar]
Advanced PPC strategies
Performance Max has ...
Start Reading
Oct 03, 2024 •
Ben Harris
The paid media blueprint for lead gen success [Webinar]
Advanced PPC strategies
Struggling with ...
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Aug 01, 2024 •
James Deeney
ROAS masterclass: How to minimize waste and maximize conversions in Google Ads [webinar]
Advanced PPC strategies
Tight budgets, ...
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Jul 03, 2024 •
Ben Harris
PPC & generative AI: How to future-proof your campaign strategies [webinar]
Al & automation
When everyone uses ...
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Apr 29, 2024 •
Ben Harris
How to supercharge Google Demand Gen campaign performance [webinar]
Advanced PPC strategies
In October 2023, ...
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Mar 18, 2024 •
James Deeney
Performance Max in 2024: Mastering the latest features and strategies [webinar]
Since its launch, ...
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Jan 31, 2024 •
James Deeney
PPC budgeting guide 2024: stop wasted ad spend [webinar]
Conversion rate optimization
2023 was a year of ...
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