Stop wasting money on worthless ad traffic

Expose and eliminate invalid traffic using Lunio’s AI-powered detection, click analytics, and multichannel protection

Get started Take a tour →

Wasted budgets, missed revenue.

Invalid traffic (IVT) is running rampant

8.5% of ad clicks are invalid. That's up to $71B in wasted ad spend—driving revenue for ad platforms, not advertisers.

Snowballing inefficiency

If your company is spending $1M with a 3:1 return on ad spend, a 5% invalid traffic rate equates to $50K in wasted ad spend plus another $150K in missed revenue.

Take control of your ad performance

Identify and block invalid traffic at scale with Lunio

Advanced invalid traffic detection

Lunio measures, analyzes, and classifies the validity of clicks on your digital ads, giving you a clearer view of traffic quality and origins across ad platforms.

Actionable ad click analytics

Lunio surfaces click data and insights across campaigns, keywords, and placements so you assess the impact of junk traffic and adapt your campaigns to reduce wasted spend.

Nonstop traffic protection

With Lunio, you can continually weed out the waste by monitoring click behaviors in real time and automatically excluding junk users across paid media channels.

Explore Lunio

See Lunio in action

Get a closer look at the platform in our interactive demo

Scale Lunio across your paid media channels

Lunio's constantly expanding integrations ensure you can identify and block invalid traffic on the latest paid media channels

Explore all solutions

Paid search

Keep your paid search traffic real, relevant, and cost-effective

Learn more

Paid social

Root out the fake and the fraudulent from your paid social traffic

Learn more

Display

Stop funding phantom clicks from questionable publishers

Learn more

Performance Max

PMax going rogue? Take more control of your targeting

Learn more

Lunio in numbers

12M+

clicks analyzed daily

7M+

invalid IPs detected monthly

170K+

monitored campaigns

Real people, real results

Discover how businesses and agencies use Lunio to keep their ad traffic squeaky clean

10.9% increase in conversion rate • 14.9% decrease in bounce rate

“From day one, the support we’ve had from Lunio has been absolutely first class. And because it’s so easy to use, it was much quicker to get our teams up to speed and actively using the platform on a regular basis.“

Paul Oates

Head of Performance Media, Sykes Cottages

£18,266 saved in first month • 4.77% clicks exposed as invalid

"Aside from implementing Lunio, we didn’t make any other significant changes to our campaigns. So I’m confident Lunio is responsible for the improved profitability we’re seeing. Since enabling protection conversion rates have also increased, AOVs are up, and traffic seems to be generally stronger across the board."

Paul Harvey

Head of PPC, BigDug

16% saved in ad spend per month • 29.08% invalid traffic reduction in first month

"When we look at the money we save and reallocate on legitimate prospects, Lunio is a no-brainer from a financial perspective. And the increase in lead quality has enabled us to deliver stable and predictable growth across our more important marketing channels."

Tetiana Stuzhna

Performance Marketing Lead, LearnWorlds

$350,000 pipeline increase in first two months • $67,400 reinvested ad spend per month

"Since making the changes Lunio recommended, the issues we were having with lead quality have improved massively. We generated more qualified pipeline in the two months after switching on traffic protection than we had done in the previous two years."

Mandee Richards

Head of Marketing, Canto

13% improvement in on-page conversion rate • 7% decrease in cost per lead

“When we list the top three things that have helped us in the past year to improve our performance, Lunio is on the list. It's been eye-opening for us.”