Strategy

PPC optimization tips and strategy from the PPC Protect team.

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12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

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Third-Party Cookie Depreciation: How to Target Effectively

Ben Harris | April 25th, 2024

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GA4 Key Events vs Conversions: What Marketers Need to Know

Ben Harris | April 4th, 2024

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Performance Max in 2024: Mastering the Latest Features & Strategies [Webinar]

James Deeney | March 18th, 2024

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2023 PPC Recap: 30 Tips & Lessons Learned From 24 Experts

James Deeney | February 7th, 2024

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PPC Budgeting Guide 2024: Stop Wasted Ad Spend [Webinar]

James Deeney | January 31st, 2024

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GA4 Calculated Metrics: The Performance Marketer’s Guide

Rebecca Munton | December 7th, 2023

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The True Cost of Invalid Traffic: Are Humans Seeing Your Ads?

Rebecca Munton | November 14th, 2023

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50 Paid Media Experts Share Tips for Peak Sales Season 2023

James Deeney | November 2nd, 2023

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iOS 17 Link Tracking: The End of URL Parameters?

Rebecca Munton | October 25th, 2023

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Black Friday Marketing 2023: Solving 6 Emerging Challenges

Rebecca Munton | October 4th, 2023

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7 A/B Testing Best Practices to Drive Greater Ad Performance

Rebecca Munton | September 27th, 2023

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Display Ads | Sam Carr | December 28th, 2020

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102 Google Ads Scripts to Improve Your PPC Ads Performance

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