Strategy

PPC optimization tips and strategy from the PPC Protect team.

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12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

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Optimise Marketing Spend: 12 Ways to Spend Smarter

Rebecca Munton | March 9th, 2023

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The Ultimate Table of Advertising KPIs for Revenue Growth

Rebecca Munton | March 7th, 2023

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How to Write Ad Copy That Sells: The 10 Commandments

Rebecca Munton | March 2nd, 2023

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Boosting Enrolment: 9 Marketing Strategies for Universities

Rebecca Munton | February 3rd, 2023

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How to Increase SaaS Lead Quality & Boost Conversion Rates

Rebecca Munton | January 26th, 2023

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Performance Marketing vs Growth Marketing

Rebecca Munton | January 13th, 2023

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Marketing Efficiency Ratio: How, Why, & When to Calculate It

Rebecca Munton | January 5th, 2023

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YouTube Retargeting: Pros, Cons, Costs, & Best Practices

Rebecca Munton | December 15th, 2022

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6 Ways to Boost eCommerce Marketing Efficiency

Rebecca Munton | December 8th, 2022

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5 Unique Ways to Advertise on Mobile Ads

Jack Hall | November 4th, 2022

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46 PPC Experts Share Tips for Holiday Ad Campaigns

James Deeney | October 20th, 2022

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google display placement exclusion list

google display placement exclusion list

Display Ads | Sam Carr | December 28th, 2020

60,000+ Websites, Apps & Channels To Exclude on GDN Campaigns (Updated 2021)

google paid search scripts

google paid search scripts

Paid Search | Sam Carr | April 28th, 2021

102 Google Ads Scripts to Improve Your PPC Ads Performance

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