Strategy

PPC optimization tips and strategy from the PPC Protect team.

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12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

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GA4 Calculated Metrics: The Performance Marketer’s Guide

Rebecca Munton | December 7th, 2023

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The True Cost of Invalid Traffic: Are Humans Seeing Your Ads?

Rebecca Munton | November 14th, 2023

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50 Paid Media Experts Share Tips for Peak Sales Season 2023

James Deeney | November 2nd, 2023

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iOS 17 Link Tracking: The End of URL Parameters?

Rebecca Munton | October 25th, 2023

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Black Friday Marketing 2023: Solving 6 Emerging Challenges

Rebecca Munton | October 4th, 2023

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7 A/B Testing Best Practices to Drive Greater Ad Performance

Rebecca Munton | September 27th, 2023

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Invalid Traffic Explained: 2024 Marketers’ Guide [Webinar]

James Deeney | September 11th, 2023

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Invalid Traffic: The Budget-Eating Black Hole [Webinar]

James Deeney | September 4th, 2023

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11 Most Common Causes of Wasted Ad Spend

James Deeney | July 25th, 2023

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AI-Powered Funnel with ChatGPT: Market Research and Competitor Displacement

Zuzanna Krüger | June 7th, 2023

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Hyper-Segmentation Marketing: Unlocking Untapped B2B Revenue

Rebecca Munton | May 15th, 2023

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The Expert Guide to Google Performance Max

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.

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Display Ads | Sam Carr | December 28th, 2020

The Ultimate Google Ads Placement Exclusion List. 60,000+ Websites, Apps & Channels (Updated 2023)

Paid Search | Sam Carr | April 28th, 2021

102 Google Ads Scripts to Improve Your PPC Ads Performance

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