Strategy

PPC optimization tips and strategy from the PPC Protect team.

💜 Featured Post

12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

Strategy

Creating an AI-Powered Funnel with ChatGPT: Applications in Market Research and Competitor Displacement

Zuzanna Krüger | June 7th, 2023

Strategy

Hyper-Segmentation Marketing: Unlocking Untapped B2B Revenue

Rebecca Munton | May 15th, 2023

Strategy

Brand Loyalty Pyramid: Turn PPC Clicks Into Repeat Customers

Rebecca Munton | April 13th, 2023

Strategy

How to Conduct a PPC Audit: Tools & Techniques for Success

Rebecca Munton | April 6th, 2023

Strategy

Optimise Marketing Spend: 12 Ways to Spend Smarter

Rebecca Munton | March 9th, 2023

Strategy

The Ultimate Table of Advertising KPIs for Revenue Growth

Rebecca Munton | March 7th, 2023

Strategy

How to Write Ad Copy That Sells: The 10 Commandments

Rebecca Munton | March 2nd, 2023

Strategy

Boosting Enrolment: 9 Marketing Strategies for Universities

Rebecca Munton | February 3rd, 2023

Strategy

How to Increase SaaS Lead Quality & Boost Conversion Rates

Rebecca Munton | January 26th, 2023

Strategy

Performance Marketing vs Growth Marketing

Rebecca Munton | January 13th, 2023

Strategy

Marketing Efficiency Ratio: How, Why, & When to Calculate It

Rebecca Munton | January 5th, 2023

Lunio

The Expert Guide to Google Performance Max

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.

1

Our Most Popular Articles

Featured Articles

Display Ads | Sam Carr | December 28th, 2020

The Ultimate Google Ads Placement Exclusion List. 60,000+ Websites, Apps & Channels (Updated 2023)

Paid Search | Sam Carr | April 28th, 2021

102 Google Ads Scripts to Improve Your PPC Ads Performance

Stop All Advertising Fraud in Seconds

Get Started Now How it Works