Lunio Renews Leadership Status in Summer G2 Report

June 27th, 2022

Back in March, we told you that we’d been named a Leader by G2 in their Spring report. Well, the Summer report is out, and…we’ve done it again!

As well as being named a Leader in the Click Fraud Software sector and first in Best Relationship, we were also featured #1 in three new awards: Best Implementation, Best Usability, and Easiest To Use.

These awards mean a lot to us because they’re voted for by marketing professionals using our services on a day-to-day basis. 

Ranking ‘Best’ in these categories is really important to us because it reflects our approach to how we work with our clients and agency partners. Because for us, it’s not just about the technology (although we have some special capabilities), it’s about building trust and cementing long-lasting relationships. That means listening and being attentive to everyone we work with – from contact to prospect to client. Doing this is what enables us to keep improving our products for your benefit – making them easier to implement and simpler to use. We’re really proud that our clients trust us to take care of their fraud challenges. That’s what we do and that’s what we get these lovely badges for. So thank you!

Pete Rawlinson

Chief Marketing Officer at Lunio

 Leading The Pack In Click Fraud Detection & Mitigation

Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. 

G2’s algorithm calculates real-user satisfaction ratings taken from review data. Being named a Leader means we’ve done well across all of the factors making up the total score, as outlined below.

PPC – The top-rated Click Fraud Software, according to G2 rankings

#1 For Implementation

This is made up of three main factors: Ease of Setup, Implementation Time, and User Adoption. 

It’s clear from the data that we don’t like to hang about when it comes to set-up and implementation. But what does that actually mean for you? Well, you start to see an ROI with us quicker than with any other company in this category. 5 minutes is all it takes to set up. Time is money, after all.

G2’s ‘Implementation’ rankings

Lunio’s Implementation Score Breakdown

#1 For Usability 

When calculating the total score for usability, G2 take three main factors into account – Ease of Admin, Ease of Use and whether or not it Meets Requirements.

As the below table shows, PPC scored the highest combined score in these areas. We’ve all experienced the frustration that comes with what looks like clever software only to be overwhelmed by a clunky interface and underwhelmed by the experience.

This isn’t the case with our software – and the results speak for themselves.

G2’s ‘Usability’ rankings

#1 In Best Relationship

As our CMO, Pete, put it earlier, for us it’s about more than the technology. It’s about building relationships with our clients. 

And that’s what this table indicates. Combining Ease of Business, whether or not users are Likely to Recommend and the Quality of Support, Lunio’s status as number one in this field is a reflection of our ethos.

G2’s ‘Relationship’ rankings


There we have it. A whistle-stop tour of the G2 rankings. If you want to read the full report, you can download it here

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