Performance Max

PMax going rogue? Take back control with Lunio

Make your PMax budget go further. Leading performance marketers use Lunio to monitor clicks, block invalid users, and exclude spam placements, driving higher ROAS. 

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Performance Max: The ad spend black hole

Google’s Performance Max (PMax) campaigns have divided the advertising community. While promising better audience targeting than ever, the campaign type strips advertisers of control and transparency.

Some have seen unprecedented success, while many have watched their ad budgets evaporate, with no visibility into why. Enter Lunio.

Keep PMax on target, with Lunio

Don’t take the back seat on your ad performance. Lunio detects and blocks invalid traffic from your PMax campaigns, steering the algorithm towards your desired audiences.

See the legitimacy of every click

How human is your PMax traffic? Lunio analyzes every click using a sophisticated combination of machine learning, cyber security tests, and IP cross-referencing to uncover what’s real, and what’s not.

Exclude bad placements and keywords

Lunio surfaces spammy placements and unprofitable search terms from your PMax campaign, so you can optimize performance through targeted exclusions.

Block bots and fraudulent IPs

Lunio is the first to offer automatic account-level IP blocking, preventing invalid traffic detected in your PMax campaigns from seeing your ads across all campaigns in your account.

A future focused approach

Tackling the bigger picture issue of wasteful traffic won’t happen overnight. 
We’re in it for the long haul.

Robust and reliable infrastructure

Lunio invests in world class systems and engineering to power the performance and reliability of our solutions. See our uptime at status.lunio.ai.

Track emissions from invalid traffic

Wasted ad spend comes with a carbon footprint. Lunio lets you measure and reduce the environmental waste from invalid clicks across your paid media.

Privacy and security prioritized

Lunio ensures data protection with encryption, access controls, and incident response. GDPR & CCPA compliant, with advanced security certifications coming soon.

Scale Lunio across paid media

Get more from your ad budget on every platform

Paid search

Block bogus users to increase paid search traffic and lead quality

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Paid social

Shield your social campaigns from spammy traffic to improve ROI

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Display ads

Keep wasteful ad clicks from bleeding your PMax budget dry

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