Solutions
From paid search to connected TV, Lunio can detect and reject invalid traffic from across digital ad platforms
Get started
With advertisers spending over $200 billion on paid search globally and trust in ad networks at an all time low, it’s never been more critical to validate the traffic you’re paying for. Lunio’s got you covered.
Learn more
Brands are battling worthless clicks and spammy leads from fake social accounts running rampant. Lunio gives you the power to unmask and exclude invalid traffic at the source.
Learn moreDon’t let poor quality placements or deviant publishers drain your campaign budget. Keep tabs on the validity of traffic coming from your display ads and exclude the sites that are sending too much spam your way.
Learn more
Love it or hate it, Google PMax is here to stay and fast becoming the default campaign type. With the loss of control over targeting and bidding, verifying traffic and excluding spam is now essential for securing performance marketing success.
Learn moreFight invalid traffic, wherever paid media takes you
The rise of CTV presents new opportunities for advertisers, and new routes for IVT. See and secure clicks from your YouTube ads with Lunio.
Unlock the full potential of Google’s AI-powered Demand Gen campaigns with Lunio’s traffic insights and exclusion capabilities.
Use native ad platforms to scale your reach, not your spam. Keep ad traffic from publishers clean and on point with Lunio.
Unlock hidden insights in your ad click data to pinpoint where invalid traffic is draining your ad budget
Take more control of your ad spend by using invalid traffic data to inform campaign settings and exclusions
Improve and protect your ad traffic by blocking invalid users from seeing your ads, keeping your clicks clean
Invalid traffic is clicks or impressions on ads that don't come from real people with genuine interest in what you’re advertising. All non-human and fraudulent traffic is invalid. Fraudulent activity includes the use of bots, click farms, and third party incentives to drive up click volumes for malicious reasons or financial gain. User agents that deliberately seek to misrepresent e.g. their location or device also fall under IVT. Not all IVT is out to get you. It includes benign actors such as website scrapers and spiders collecting information from your website. Mistakes made by ad platform algorithms in which the wrong targeting is applied is also invalid.
Lunio's tracking codes monitor ad clicks from your campaigns, using a proprietary machine-learning algorithm to analyze behavior patterns and identify invalid IPs. By seamlessly integrating with ad platforms, Lunio automatically adds these invalid IPs to exclusion lists or audiences in your ad accounts. This ensures that fraudulent and fake traffic is blocked, preventing them from seeing your ads in the future, and optimizing your ad spend for genuine engagement.
Lunio has invested millions in building an advanced machine learning algorithm trained on real, verified click data to distinguish between unusual yet genuine actions and fake behaviors. While no solution on the market can avoid false-positives altogether, our approach has the agility to rapidly adapt to the ever changing signals of traffic validity, keeping false-positive rates to an absolute minimum without compromising on the value of your traffic protection.
Contact us to explore a 14-day free traffic audit, allowing you to identify and understand your invalid traffic issue. After evaluating your needs, discuss requirements, terms, and pricing options with our team. We’ll help you build your business case.
