PPC marketing glossary

Want to learn the lingo of performance marketing pros? Our marketing glossary covers everything you need to know from ad management to click fraud. Get ready to become a performance marketing hero!

Paid media fundamentals

Ad budget

Learn how to set an effective ad budget for your PPC campaigns. Discover the best practices for budgeting and how to optimize your spending for maximum results.

Ad budget
Paid media fundamentals

Ad delivery

Learn about ad delivery and how it affects your PPC campaigns. Discover the best practices for optimizing ad delivery and how to ensure your ads are reaching the right audience.

Ad delivery
Paid media fundamentals

Ad group

Learn about ad groups and how they can help you organize your PPC campaigns. Discover the best practices for creating and organizing ad groups for maximum results.

Ad group
Paid media fundamentals

Ad optimization

Ad optimization is a process of refining and improving your advertising campaigns to ensure maximum efficiency, effectiveness, and ROI. Discover the key elements...

Ad optimization
Paid media fundamentals

Ad relevance

Learn about ad relevance and how it affects the performance of your PPC campaigns. Discover the best practices for improving ad relevance and how to optimize your ads for maximum results.

Ad relevance
Paid media fundamentals

Ad rotation

Learn about ad rotation and how it can improve your PPC campaigns. Discover the best practices for ad rotation and how to optimize your ads for maximum results.

Ad rotation
Paid media fundamentals

Ad scheduling

Discover the benefits of ad scheduling and how to optimize your ads for maximum results. Learn the best times to schedule your ads for maximum engagement.

Ad scheduling
Paid media fundamentals

Ad tracking

Track how your ads are performing with ad tracking. Monitor clicks, impressions, and conversions to optimize your ads and reach the right customers.

Ad tracking
Paid media fundamentals

Adsense

Learn about AdSense and how it can help you monetize your website. Discover the best practices for using AdSense and how to optimize your ads for maximum results.

Adsense
Paid media fundamentals

Audience targeting

Targeting the right audience is essential to success in PPC. Learn how to use audience segmentation and retargeting strategies to get the most out of your campaigns.

Audience targeting
Paid media fundamentals

Automatic bidding

Learn all about automatic bidding, how it works, and why you should be using it in your online ad campaigns.

Automatic bidding
Paid media fundamentals

Bid strategy

Discover the best practices for creating a winning bid strategy. Learn how to optimize your bids for maximum results and how to create effective targeting strategies.

Bid strategy
Paid media fundamentals

Broad match modifier

Find out how to use broad match modifier to get more traffic from Google Ads. Learn how it works and why you should use it.

Broad match modifier
Paid media fundamentals

Cost per mille CPM

Learn about cost-per-mille (CPM) and how it can affect the performance of your PPC campaigns. Discover the best practices for optimizing CPM and how to improve your ROI.

Cost per mille CPM
Paid media fundamentals

Criteo

Learn about Criteo and how it can help you reach more customers. Discover the best practices for using Criteo to maximise your ad performance.

Criteo
Paid media fundamentals

Custom audience

Learn about custom audiences and how they can help you reach your target audience. Discover the best practices for creating custom audiences and how to use them in your marketing strategy.

Custom audience
Paid media fundamentals

DV360

Learn about DV360 and how it can help you reach your target audience. Discover the best practices for using DV360 and how to create effective targeting strategies.

DV360
Paid media fundamentals

Dayparting

If you're thinking about running a PPC ad campaign, but are new to this type of advertising, the concept of dayparting can seem intimidating. Here's an overview of what it is and how you can use it to your advantage.

Dayparting
Paid media fundamentals

Dynamic ad targeting

Learn everything you need to know about dynamic ad targeting, including what it is, how it works, and the benefits it offers to digital marketers.

Dynamic ad targeting
Paid media fundamentals

Enhanced CPC

Learn how to use Google Ads's enhanced cost-per-click bidding strategy and ensure that you're getting the most out of your PPC budget while still focusing on quality.

Enhanced CPC
Paid media fundamentals

Facebook Audience Network

Learn about Facebook Audience Network and how it can help you reach your target audience. Discover the best practices for using Facebook Audience Network and how to create effective targeting strategies.

Facebook Audience Network
Paid media fundamentals

Frequency capping

Learn about frequency capping and how it can improve your PPC campaigns by limiting the number of times an ad is shown to a specific user.

Frequency capping
Paid media fundamentals

Gclid

Discover the benefits of using Gclid for tracking website visitors and how it can improve your PPC campaigns. Learn how to use Gclid in Google Analytics and how to interpret the data it provides.

Gclid
Paid media fundamentals

Geo targeting

Learn about geo-targeting and how it can help you reach specific locations with your PPC campaigns. Discover the best practices for targeting specific locations and how to optimize your campaigns for maximum results.

Geo targeting
Paid media fundamentals

Google forwarding number

A detailed definition of a Google forwarding number. Learn why it's important, what they are used for, and how to get one.

Google forwarding number
Paid media fundamentals

Keyword match type

Learn all about how keyword match type works and how you can use it to target your ads more effectively and advance your SEM strategy.

Keyword match type
Paid media fundamentals

Keyword mining

Learn about keyword mining and how it can help you identify the best keywords for your PPC campaigns. Discover the best practices for conducting keyword research and how to optimize your campaigns for maximum results.

Keyword mining
Paid media fundamentals

Location targeting

Learn everything you need to know about location targeting in PPC campaigns, including what it is, how it works, and why it's important.

Location targeting
Paid media fundamentals

Marketing funnel

Learn about the customer journey and how it can help you understand the stages of the marketing funnel. Discover the best practices for using the marketing funnel and how to optimize your campaigns for maximum results.

Marketing funnel
Paid media fundamentals

Match type

Explore the different types of keyword matching and how they can impact your PPC campaigns. Learn about the best practices for using match types and how to optimize your campaigns for maximum results.

Match type
Paid media fundamentals

Negative match keywords

Learn how negative match keywords in Google Ads can help you reach more of your ideal audience while avoiding irrelevant clicks.

Negative match keywords
Paid media fundamentals

Performance marketing

Learn about performance marketing and how it can help you measure and optimize your marketing efforts. Discover the best practices for using performance marketing and how to improve your ROI.

Performance marketing
Paid media fundamentals

ROI tracking

ROI tracking is the process of measuring the return on investment (ROI) generated from different marketing campaigns. It helps businesses understand which campaigns are most effective.

ROI tracking
Paid media fundamentals

Search Engine Results Page SERP

Learn about the search engine results page (SERP) and how it can impact your SEO. Discover the best practices for understanding SERP and how to optimize your website for maximum results.

Search Engine Results Page SERP
Paid media fundamentals

Seller rating

Learn more about the seller rating system used by ecommerce platforms to rank sellers based on their past performance. Read how it's calculated, and discover ways you can improve your score.

Seller rating
Paid media fundamentals

Shared budget

Explore the benefits of shared budgeting and how it can help you manage budgets across multiple campaigns. Learn about the best practices for shared budgeting and how to optimize your campaigns for maximum results.

Shared budget
Paid media fundamentals

Sponsored ads

Explore the world of sponsored ads and how they can help you reach your target audience. Learn about the best practices for using sponsored ads and how to optimize your campaigns for maximum results.

Sponsored ads
Paid media fundamentals

Target cost per action CPA

Learn about target cost-per-action (CPA) and how it can help you set and optimize goals for your PPC campaigns. Discover the best practices for using CPA and how to optimize your campaigns for maximum results.

Target cost per action CPA
Paid media fundamentals

Tracking code

Discover the benefits of using tracking codes and how they can help you understand the performance of your PPC campaigns. Learn about the best practices for implementing tracking codes and how to optimize your campaigns for maximum results.

Tracking code
Paid media fundamentals

Types of ad fraud

Learn about ad fraud, the different types of it, and how to avoid falling for it. Understand what ad fraud is and how you can protect your campaigns from being exploited by fraudulent activities.

Types of ad fraud
Paid media fundamentals

View through conversion

Discover the benefits of view-through conversion and how it can help you understand and measure ad viewability. Learn about the best practices for using view-through conversion and how to optimize your campaigns for maximum results.

View through conversion

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