Lunio partners with campaign optimization platform Opteo

Lunio has officially partnered with Opteo, a powerful multi-channel optimisation tool that enhances the performance of digital ad campaigns. This collaboration enables Lunio users to benefit from advanced optimization tools that help reduce wasted spend, starting with new functionality focused on improving Performance Max (PMax) campaigns.

As a first step, Lunio has integrated Opteo’s N-Gram Finder for Performance Max into the Lunio platform, allowing customers to leverage N-Gram analysis for identifying low-value keywords to exclude from their PMax campaigns. The integration empowers marketers with actionable insights that can significantly improve campaign performance and efficiency. Beyond this, Lunio and Opteo are exploring additional opportunities to combine their technologies and further elevate ad optimization for mutual customers.

"Opteo has always been aligned with our values—empowering advertisers to take control of their campaigns. Our partnership focuses on giving marketers the tools they need to reduce wasted ad spend and improve campaign performance, particularly for PMax campaigns where inefficiencies can be hard to identify. Together, we’re investing in the long-term success of our customers."

‍Neil Andrew,
CEO and Cofounder, Lunio

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The era of exclusions

As automated campaign types like Google’s Performance Max become more prominent, optimization through precise inclusions is giving way to a new strategy: exclusion-based optimization. In this landscape, marketers regain control by focusing on what they don’t want their campaigns to engage with—whether it’s specific keywords, IP addresses, placements, or location.To thrive in this paradigm shift, marketers are leveraging solutions like Lunio and Opteo to identify and apply intelligent exclusions to guide their automated campaigns effectively. 

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"We’re excited to work alongside Lunio in helping PPC professionals optimize their campaigns and reduce wasted spend. Our shared focus on transparency and efficiency will deliver lasting value to marketers who want more control over their ad performance."

Gullaume Devinat,
CEO and Co-founder, Opteo

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Towards waste-free performance marketing

Lunio’s partnership with Opteo is part of a broader strategy to combat waste in the performance marketing ecosystem. By integrating intelligent automation and analysis tools, Lunio aims to give users deeper insights and more control over their ad spend, ensuring that every cent is working as hard as possible. This partnership represents the first step in a series of planned innovations designed to improve ad campaign performance and transparency.

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Ready to explore Lunio? Contact us today to get started.

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About Opteo

Opteo helps PPC managers optimize Google Ads campaigns with smart recommendations, automated reporting, and performance alerts. Used by industry giants such as Spotify and Dropbox, Opteo focuses on helping advertisers save time, reduce wasted ad spend, and retain control over their ad campaigns.

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