Timestamps:

00:00 - Intro

02:33 - Nick’s approach to a challenging automotive client

05:08 - Dealing with an unorganized product feed

08:12 - Vehicle ads overview

10:10 - Creating personalised feeds for Meta

15:24 - Getting quality first-party information

17:12 - Measuring the holistic impact of marketing

20:07 - Using incrementality & uplift tests to measure impact 

22:24 - Key advice & the importance of feed quality

25:16 - Final thoughts

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Overview:

Product feed management at scale was the key topic on this weeks Paid Media Lab podcast with leading PPC expert Nick Handley.

Nick is the head of Paid Media Performance at performance marketing agency Impression, and has years of experience under his belt working alongside leading brands.

We spoke to Nick about the importance of product feed optimization, and what to do when you initially adopt a product feed that's in a 'less than ideal' condition.

We also discussed Nick's core personalization strategies, vehicle ads on Google, cross-platform integration, and a whole host of important topics that performance marketers need to stay on top of--including how to accurately measure the holistic impact of your marketing efforts.