Key insights about the factors affecting paid media performance, including:

• The average invalid traffic rate across the financial services industry as a whole, and how it varies across the retail banking, investment banking, and insurance sectors
• How much financial services business spend on invalid clicks per year, and what this equates to in terms of average lost revenue opportunities
• The rise of sophisticated invalid traffic and it’s growing prevalence in financial services 
• How made-for-advertising and gaming-related ad placements continue to drain budgets by generating high volumes of low-quality traffic
• The commercial impact of reducing invalid traffic, through both direct savings and preserved revenue opportunity