The invalid traffic impact report: financial services

Get a comprehensive analysis of the commercial impact of invalid traffic across the financial services industry, to guide budgets and inform better decisions. 

Learn key insights about factors affecting paid media performance including: 

• The average invalid traffic rate across the financial services industry as a whole, and how it varies across the retail banking, investment banking, and insurance sectors 

• How much financial services business spend on invalid clicks per year, and what this equates to in terms of average lost revenue opportunities

• The rise of sophisticated invalid traffic and it’s growing prevalence in financial services 

• How made-for-advertising and gaming-related ad placements continue to drain budgets by generating high volumes of low-quality traffic 

• The commercial impact of reducing invalid traffic, through both direct savings and preserved revenue opportunity 

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