Content Writer

Jack Hall

Jack’s expertise and distinctive tone bring a fresh perspective to all things performance marketing and ad fraud.

Published by

Jack Hall

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Invalid traffic & ad fraud

How much does ad fraud cost businesses each year? (stats)

How much does ad fraud cost businesses each year? (stats)

Paid media fundamentals

5 unique ways to advertise on mobile ads

5 unique ways to advertise on mobile ads

Ad platforms & networks

Instagram Stories ads: 10 tips to drive more conversions

Instagram Stories ads: 10 tips to drive more conversions

Paid media fundamentals

Negative SEO: how to prevent 6 types of attacks and stay safe

Negative SEO: how to prevent 6 types of attacks and stay safe

Ad platforms & networks

Facebook ads vs Instagram ads: Which convert best?

Facebook ads vs Instagram ads: Which convert best?

PPC automation: Tips and tools for better paid ad results

PPC automation: Tips and tools for better paid ad results

Invalid traffic & ad fraud

How scammers make money from ad fraud

How scammers make money from ad fraud

Advanced PPC strategies

7 tips on how to retarget without cookies

7 tips on how to retarget without cookies

Performance Max: The dangers of over-automation

Performance Max: The dangers of over-automation