In this webinar, Head of Paid Media at Clickoo, Gareth Westhead, discusses how to allocate ad spend for maximum returns, the most common sources of marketing inefficiencies, and how he’s used Lunio to eliminate wasted spend and deliver faster revenue growth for clients.

• Tips to eliminate wasted ad spend & maximise conversions
• How to build an efficiency-focused performance marketing strategy
• The PPC benefits and risks of new AI-driven tools like ChatGPT
• Ways to leverage exclusion audiences to drive revenue
• How to get the best results from automated campaign types
• Simple and effective ways to “trim the fat” from marketing processes