What processes, practices, and technologies can you put in place to deliver maximum value with your 2024 ad budget? To answer that question we’re speaking to Abraham Moreno-Riano, Paid Media Manager at DeVry University. We’ll discuss how to allocate ad spend for maximum returns, common sources of paid media inefficiency, and how Abraham boosts conversion rates by blocking fake ad engagements and invalid traffic.

• Tips to eliminate wasted ad spend & maximise revenue
• Landing page tips for conversion rate optimisation
• ​​Exclusion targeting strategies to instantly boost ROAS
• How DeVry used Lunio to boost on-page conversion by 13%
• Must-know rules for spending efficiently on Meta & LinkedIn
• Trends in Paid Search marketers should be mindful of in 2024