Branded search campaigns used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they’ve become much more expensive due to soaring CPCs.

In the era of PMax and AI-driven auctions, what strategies can you use to drive costs down and maintain a high level of profitability across your branded search campaigns?

Join us on Tuesday, December 3rd @ 2pm GMT as we sit down with PPC Expert and Founder of Can-Do Digital Marketing, Chris Nightingale. Chris brings 10 years of experience in agencies and in-house; working with brands like AO.com and Matalan to drive paid media performance.

His approach is commercially focused, analyzing the marketing landscape to deliver profitable solutions that make a meaningful impact on overall business growth.

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• The underlying reasons driving the ongoing rise in branded CPCs
• Why and how to exclude branded terms from PMax campaigns
• Scripts to auto-exclude negative keywords from branded campaigns
• Real-world examples of high-performing branded search ad copy
• How to maximize visibility & ad performance with Sitelink Extensions
• Target impression share bidding strategy settings for optimal performance