B2B brands tend to spend the vast majority of their paid media budget on driving short-term outcomes with lead generation activity driving little revenue. To avoid wasting your budget on non-converting leads, you need a marketing revenue funnel that consistently promotes in-depth (preferably customized) informative content across Social & Search.In this webinar, Matt Atkin, Senior Performance Marketing Manager at Tray.io, discusses strategies to level-up your demand gen activity and flood your pipeline with sales-qualified leads.

• The best use cases of paid media in demand gen
• How to get the right budget split between ToFu and BoFu ads
• How to double your sales-ready pipeline without doubling your ad spend
• How to eliminate fake leads and wasted ad spend from your campaigns
• Tips for holistic paid media performance tracking in a privacy-centric era