Marketers lose 8.5% of their advertising budget to invalid traffic. This accounts for roughly $100bn in wasted ad spend worldwide per year. Join us as we delve into the findings of our latest report titled Wasted Ad Spend Report 2023: The Global Impact of Invalid Traffic, written in partnership with IAS and Scope3.

• The latest insights on invalid traffic when it comes to cost, channels and more
• The key takeaways of over 2 billion analysed ad clicks from the last 12 months
• How invalid traffic is impacting both businesses and the planet in 2023
• How invalid traffic will change over the coming 12 months
• What invalid traffic looks like in the backend
• The different types of invalid traffic to look out for
• What you can do right now to reduce IVT rates