From Performance Max to Smart Targeting — the evolution of automation has had an unmistakable impact on paid media. And it shows no sign of slowing down. So how can you use these advancements in AI and machine learning to drive greater revenue growth?

Whether you’ve already been experimenting with PMax and other campaign types, or you’re just about to get started, join us as we dive behind the scenes of ad automation. We’ll unpack the main benefits and risks of paid media automation, how to generate valuable custom audiences, and what smart bidding will look like in 2023 and beyond.

• The vital role of high-quality data in automation
• How to get the most value out of Performance Max campaigns
• The risks and benefits of audience expansion and smart targeting
• The best automated bid strategies to maximize conversions
• Where paid media automation is heading in the next 5 years

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