Since its launch, Google’s Performance Max (PMax) has been rapidly evolving, with new updates released every month. So how can you use the latest features and strategies to stay ahead of the competition in 2024?For our PMax deep-dive, we’re speaking to Adriaan Dekker: PPC Expert and founder of the Google Ads Newsletter, which has more than 25,000 subscribers on LinkedIn.

• How to make the most of PMax’s new “Search Term Insights” The PMax scripts Adriaan uses on a daily basis
• How to accelerate campaign performance with “Search Themes”
• How to exclude any keyword, topic, or placement from PMax
• The importance of protecting your PMax campaigns against invalid traffic
• Advice on how to troubleshoot underperforming PMax campaigns