Automated campaign types such as Performance Max and Demand Gen, paired with powerful AI tools like Gemini and ChatGPT have shifted the PPC landscape. So how can you adapt your strategies to create and maintain a competitive advantage? Join us live on June 26th @ 2pm BST as we sit down with Google Ads Experts Bob Meijer and Miles McNair (Co-Founders of PPC Mastery).

• Insights on new AI tools announced during Google Marketing Live
• Tips for more effective GenAI prompt writing
• The potential risks of becoming overly-reliant on AI to run campaigns
• Strategies to minimize wasted ad spend via PMax campaigns
• The why and how of becoming a “T-Shaped” Google Ads Specialist
• Essential skills to develop to future-proof your career and PPC strategies