Lead generation isn’t just about driving more leads; it’s about filling your funnel with qualified leads. The key to achieving this in both B2B and B2C environments lies in providing your platform of choice with the right creative and information about your customers.
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So whether you’re using Google Ads, Microsoft Ads, LinkedIn, or Meta, what are the essential and emerging best practices to follow in 2024?

We sit down with Lead Gen Specialist and Founder of KLIQBLE, Violeta Balbae. Violeta has more than 8 years experience running high-performance lead gen campaigns on both the in-house and agency side, across a wide range of industries - from eCommerce to B2B SaaS. At KLIQBLE, she specializes in crafting data-backed omnichannel strategies that maximize lead conversion rates for clients.

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Expect to learn
- How to simultaneously improve lead volume and lead quality
-Tips to adapt your paid search lead gen strategy for Microsoft Ads
- The dos and don’ts of competitor keyword bidding for lead gen
- How to use humor to make your B2B ad creative stand out
- Essential prerequisites before attempting to use PMax for lead gen
- How to keep retargeting costs down on LinkedIn and Meta

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