Lunio welcomes Nick Morley as new CEO

We’re excited to announce that Nick Morley has officially taken on the role of CEO at Lunio! 

As a seasoned veteran in the MarTech space, Nick brings a wealth of experience from leadership roles at companies like Adobe, Efficient Frontier and Integral Ad Science. Since joining us as Board Chair in March, Nick has already made a big impact, and we’re thrilled to have him take the reins as we continue scaling globally.

Nick takes over from our founder, Neil Andrew, who made the decision to transition out of the CEO role due to persistent health challenges over the past six months. Neil will now focus on driving our product vision and go-to-market efforts as Chief Strategy Officer.

In a recent statement, Nick shared his vision for advancing Lunio’s ambitions and building upon the strong foundation established under Neil’s leadership:

“One of the most exciting aspects for me about taking on this role at Lunio is the fact that we’re directly tackling an increasingly painful and costly problem for businesses. Across all sectors, invalid traffic rates are on the rise, costing organisations vast amounts of money in wasted ad spend and lost revenue. The needs of performance marketers are being neglected with the shift towards black box campaign types which strip out control and transparency.

In the short term, we have a huge opportunity to continue to fill the void in the market, helping advertisers to increase the quality of their digital ad traffic and accelerate growth across their most important marketing channels. And beyond this, we’re developing a compelling vision for Lunio to become the go-to partner for performance marketers, through ongoing product development and strategic partnerships. This will allow us to deepen our relationships with customers, enter into new markets and expand our geographical footprint.”

Nick Morley
CEO, Lunio

With average rates of invalid traffic now exceeding 8.5%, businesses are wasting up to $71B in ad spend globally. They are also missing out on revenue that would have been generated had this budget been spent on high quality traffic. For a company spending $1M with a 3:1 return on ad spend, a 5% invalid traffic rate equates to $50,000 in annual wasted ad spend, plus another $150,000 in missed revenue. Nick continued:

“Lunio enables performance marketers to regain control, detecting invalid traffic, reducing wasted ad spend and driving better targeting and engagement with genuine prospects. Our solutions are built by marketers for marketers, and our laser focus on eliminating invalid traffic means we’re able to deliver game-changing business impact for our customers, empowering them to maximise returns on their ad spend and drive revenue growth.”

Before joining Lunio, Nick served as EVP International at Alida. Prior to that, he spent five years leading the European arm of Integral Ad Science through an extended period of hypergrowth, culminating in its 2021 IPO. Between 2006 - 2011, he established the international business of Efficient Frontier and led the company through its successful $400M sale and integration into Adobe Marketing Cloud.

Lunio raised $15 million in Series A funding, backed by Smedvig Capital, Praetura Ventures, and an Angel Fund of senior leaders in the AdTech space at companies such as Google and Warner. Commenting on Nick’s appointment, Joe Knowles at Smedvig said:

“Nick has a formidable track record in accelerating growth within scale-ups in the marketing technology industry. We’re excited to support Nick, Neil and the team at Lunio as they continue to build momentum in the market and exploit new opportunities for growth.”

Joe Knowles
Partner, Smedvig Ventures

Colin Greene, Partner at Praetura Ventures, also commented:

“We’ve seen the value that Nick has brought to Lunio as Chair this year and now he can deliver even greater impact as CEO. Nick has laid out an ambitious vision for Lunio over the coming years, tapping into an urgent need amongst advertisers, & we’re excited to support him in achieving it.”

Colin Greene
Partner, Praetura Ventures

Looking ahead, Nick concluded:

“Over the past nine months I’ve been incredibly impressed by the skill, creativity and commitment of the entire team at Lunio, and I’m looking forward to working closely with our highly talented management team on the next stage of Lunio’s journey.

I’m also delighted that Neil will continue as Chief Strategy Officer – tapping into his knowledge and experience will be a huge asset, and Neil will undoubtedly play a major part in shaping a winning product strategy going forward. We’ll continue to be driven by the needs of our customers, ensuring that our solutions help advertisers to consistently drive more value from their performance marketing budgets.”

Glad to have you on board, Nick – we couldn’t be more excited about what’s ahead for Lunio!