Guide
Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.
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→ How to calculate your Marketing Efficiency Ratio (MER)
→ How to obey the 10 ad copy commandments
→ The 1-1-3-1 rule for landing pages
→ Ideal B2B & B2C PMax campaign structures
→ “Outside the box” targeting strategies for paid social
...and lots, lots more!
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