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The Lunio blog
Featured
Oct 15, 2024
•
Rebecca Munton
How to secure Google Ad Grants (+make the most of them) in 2024
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Oct 10, 2024
Lunio report reveals the true impact of invalid traffic on the financial sector
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Oct 3, 2024
The paid media blueprint for lead gen success [Webinar]
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Sep 25, 2024
PMax campaign-level negative keywords: What you need to know
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Browse all blog articles
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Ad platforms & networks
Ad quality
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Conversion rate optimization
Invalid traffic & ad fraud
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Ad platforms & networks
The pros and cons of Performance Max campaigns
Jan 31, 2023
•
Rebecca Munton
Conversion rate optimization
Ad spend optimisation: How to do more with less [webinar]
Jan 26, 2023
•
James Deeney
Advanced PPC strategies
Marketing Efficiency Ratio: How, why and when to calculate it
Jan 5, 2023
•
Rebecca Munton
Paid media fundamentals
How to calculate CPM and make every ad impression count
Dec 22, 2022
•
James Deeney
Invalid traffic & ad fraud
Grinch bots: What are they and why do they steal gifts?
Dec 21, 2022
•
James Deeney
Paid media fundamentals
How to use Google Keyword Planner in 2024 [top tricks & tips]
Dec 17, 2022
•
Sam Carr
Advanced PPC strategies
YouTube retargeting ads: Pros, cons, costs and best practices
Dec 15, 2022
•
Rebecca Munton
Ad platforms & networks
4 new Performance Max features for revenue growth
Dec 13, 2022
•
James Deeney
Advanced PPC strategies
6 ways to boost eCommerce marketing efficiency
Dec 8, 2022
•
Rebecca Munton
Ad platforms & networks
13 ways Google has taken away control over ad spend
Dec 5, 2022
•
James Deeney
Ad platforms & networks
What is Performance Max and how does it work?
Nov 24, 2022
•
James Deeney
Invalid traffic & ad fraud
How much does ad fraud cost businesses each year? (stats)
Nov 17, 2022
•
Jack Hall
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