Guides

A library of useful guides for all things PPC and Click Fraud Prevention.

Featured Resource

Market Smarter: The Performance Marketing Efficiency Playbook

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

Market Smarter: The Performance Marketing Efficiency Playbook

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

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The Expert Guide to Performance Max

Learn everything you need to know to build, optimise, and scale highly profitable Performance Max campaigns – with tried and tested tips from leading Google Ads specialists.

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Advertising in a Privacy First World 2022

Get the marketer’s guide to staying ahead of the competition in a privacy-first, cookieless world.

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Advertising Data Transparency Guide 2022

All about advertising data transparency in 2022. See what's missing from your marketing data.

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