Guides
A library of useful guides for all things PPC and Click Fraud Prevention.

Featured Resource
Market Smarter: The Performance Marketing Efficiency PlaybookUse this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.
Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.
View PlaybookLearn everything you need to know to build, optimise, and scale highly profitable Performance Max campaigns – with tried and tested tips from leading Google Ads specialists.
View GuideEverything you need to know about GA4. How to set it up, how to use it, and what best practices you should follow.
View GuideGet the marketer’s guide to staying ahead of the competition in a privacy-first, cookieless world.
Download NowAll about advertising data transparency in 2022. See what's missing from your marketing data.
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