Guides
A library of useful guides for all things PPC and Click Fraud Prevention.
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Advertising in a Privacy First World 2022Get the marketer’s guide to staying ahead of the competition in a privacy-first, cookieless world.
The Expert Guide to Performance Max
Learn everything you need to know to build, optimise, and scale highly profitable Performance Max campaigns – with tried and tested tips from leading Google Ads specialists.
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The Ultimate Guide to Google Analytics 4 (GA4)
Everything you need to know about GA4. How to set it up, how to use it, and what best practices you should follow.
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Advertising in a Privacy First World 2022
Get the marketer’s guide to staying ahead of the competition in a privacy-first, cookieless world.
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Advertising Data Transparency Guide 2022
All about advertising data transparency in 2022. See what's missing from your marketing data.
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