Founder & CEO

Neil Andrew

Founder & CEO at Lunio, one of the UK’s fastest-growing SaaS scaleups. Leading the charge against invalid traffic, like a modern day William Wallace.

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Neil Andrew

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Invalid traffic & ad fraud

9 tips on how to detect click fraud in 2024

Jan 26, 2024
 • 
Neil Andrew
9 tips on how to detect click fraud in 2024
Measurement & analytics

Are Adalytics' claims about YouTube Kids ads and privacy true?

Sep 11, 2023
 • 
Neil Andrew
Are Adalytics' claims about YouTube Kids ads and privacy true?
Ad quality

10 best Google Ads description examples you need to study right now

Mar 17, 2021
 • 
Neil Andrew
10 best Google Ads description examples you need to study right now
Invalid traffic & ad fraud

How many bots are on the internet?

Mar 9, 2021
 • 
Neil Andrew
How many bots are on the internet?
Invalid traffic & ad fraud

Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)

Dec 26, 2020
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Neil Andrew
Google Ads IP exclusions. Block these IP addresses to fight bot traffic (Updated 2023)
Ad platforms & networks

Best PPC networks and platforms in 2023

Oct 4, 2020
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Neil Andrew
Best PPC networks and platforms in 2023
Paid media fundamentals

Does buying website traffic work? Should you be buying paid taffic sources?

Mar 12, 2020
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Neil Andrew
Does buying website traffic work? Should you be buying paid taffic sources?
Invalid traffic & ad fraud

How to stop competitors clicking on Google Ads

Jan 9, 2020
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Neil Andrew
How to stop competitors clicking on Google Ads
Paid media fundamentals

What are Google Search partners? A detailed look at Google partner websites

Nov 15, 2019
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Neil Andrew
What are Google Search partners? A detailed look at Google partner websites
Ad platforms & networks

Google Ads: Good Click Through Rate (CTR) metrics

Sep 24, 2019
 • 
Neil Andrew
Google Ads: Good Click Through Rate (CTR) metrics
Invalid traffic & ad fraud

Ad fraud detection: A DIY guide to detecting click fraud yourself

May 11, 2019
 • 
Neil Andrew
Ad fraud detection: A DIY guide to detecting click fraud yourself
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