Data Processing Agreement (DPA)

(Version: February 2022)

Please read this DPA carefully before proceeding.

This DPA is entered into on the date it is signed between you and PPC Protect Limited, with company number 10359736 and registered office at 4th Floor Hyphen Building, 75 Mosley St, Manchester, United Kingdom, M2 3HR (we, us, PPC and our).


1. Words that are capitalised but have not been defined in this DPA have the meanings given to them in the Conditions. In addition, in this DPA the following definitions have the meanings given below:

Applicable Law means the following as applicable and binding on either party or the PPC Package:

(a) any law, statute, regulation, byelaw or subordinate legislation in force from time to time;

(b) the common law and laws of equity as applicable to the parties from time to time;

(c) any binding court order, judgment or decree; or

(d) any applicable direction, policy, rule or order made or given by any regulatory body having jurisdiction over a party or any of that party’s assets, resources or business.

Conditions means our terms and conditions of supply entered into between the parties governing the provision and use of the Services.

Controller has the meaning given to that term in Data Protection Laws.

Data Protection Losses means all liabilities, including all:

(e) costs (including legal costs), claims, demands, actions, settlements, interest, charges, procedures, expenses, losses and damages (including relating to material or non-material damage); and

(f) to the extent permitted by Applicable Law:

(i) administrative fines, penalties, sanctions, liabilities or other remedies imposed by a Supervisory Authority;

(ii) compensation which is ordered by a court or Supervisory Authority to be paid to a Data Subject; and

(iii) the reasonable costs of compliance with investigations by a Supervisory Authority.

Data Subject has the meaning given to that term in Data Protection Laws.

Data Subject Request means a request made by a Data Subject to exercise any rights of Data Subjects under Chapter III of the GDPR.

Good Industry Practice means the exercise of that degree of care, diligence and skill which would reasonably and ordinarily be expected from a skilled, professional and experienced person engaged in the same type of undertaking under the same or similar circumstances.

International Recipient means the organisations, bodies, persons and other recipients to which Transfers of the Protected Data are prohibited under paragraph ‎7.1 without your prior written authorisation.

Lawful Safeguards means such legally enforceable mechanism(s) for Transfers of Personal Data as may be permitted under Data Protection Laws from time to time.

Personal Data Breach means any breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, any Protected Data.

processing has the meaning given to that term in Data Protection Laws (and related terms such as process, processes and processed have corresponding meanings).

Processing Instructions has the meaning given to that term in paragraph ‎3.1.1.

Processor has the meaning given to that term in Data Protection Laws.

Sub-Processor means a Processor engaged by us or by any other Sub-Processor for carrying out processing activities in respect of the Protected Data on your behalf.

Supervisory Authority means any local, national or multinational agency, department, official, parliament, public or statutory person or any government or professional body, regulatory or supervisory authority, board or other body responsible for administering Data Protection Laws.

Transfer bears the same meaning as the word ‘transfer’ in Article 44 of the GDPR (and related terms such as Transfers, Transferred and Transferring have corresponding meanings).


2.1. For the Protected Data, if you are the Controller and we are the Processor the terms of this DPA will apply. Nothing in our Agreement relieves you of any responsibilities or liabilities under any Data Protection Laws.

2.2. To the extent you are not sole Controller of any Protected Data you warrant that you have full authority and authorisation of all relevant Controllers to instruct us to process the Protected Data in accordance with our Agreement.

2.3. We will process Protected Data in compliance with:

2.3.1 the obligations of Processors under Data Protection Laws in respect of the performance of our obligations under our Agreement; and

2.3.2. the terms of our Agreement.

2.4. You will ensure that each Authorised User will at all times comply with:

2.4.1 all Data Protection Laws in connection with the processing of Protected Data, the use of the PPC Package (and each part) and the exercise and performance of your respective rights and obligations under our Agreement, including maintaining all relevant regulatory registrations and notifications as required under Data Protection Laws; and

2.4.2 the terms of our Agreement.

2.5. You warrant, represent and undertake, that at all times:

2.5.1. the processing of all Protected Data (if processed in accordance with our Agreement) will comply in all respects with Data Protection Laws, including in terms of its collection, use and storage;

2.5.2. fair processing and all other appropriate notices have been provided to the Data Subjects of the Protected Data (and all necessary consents from such Data Subjects obtained and at all times maintained) to the extent required by Data Protection Laws in connection with all processing activities in respect of the Protected Data which may be undertaken by us and our Sub-Processors in accordance with our Agreement;

2.5.3. the Protected Data is accurate and up to date;

2.5.4. except to the extent resulting from Transfers to International Recipients made by us or any Sub-Processor, the Protected Data is not subject to the laws of any jurisdiction outside of the United Kingdom;

2.5.5. you will establish and maintain adequate security measures to safeguard the Protected Data in your possession or control (including from unauthorised or unlawful destruction, corruption, processing or disclosure) and maintain complete and accurate backups of all Protected Data provided to us (or anyone acting on its behalf) so as to be able to immediately recover and reconstitute such Protected Data in the event of loss, damage or corruption of such Protected Data by us or any other person;

2.5.6. all instructions given by you to us in respect of Personal Data will at all times be in accordance with Data Protection Laws; and

2.5.7. you have undertaken due diligence in relation to our processing operations and commitments and are satisfied (and all times you continue to receive the benefit of any Services and/or use the PPC Package remain satisfied) that: our processing operations are suitable for the purposes for which you propose to receive the benefit of any Services and use the PPC Package and engage us to process the Protected Data; your technical and organisational measures ensure a level of security appropriate to the risk in regards to the Protected Data as required by Data Protection Laws; and we have sufficient expertise, reliability and resources to implement technical and organisational measures that meet the requirements of Data Protection Laws.


3.1. Insofar as we process Protected Data on your behalf, we:

3.1.1. unless required to do otherwise by Applicable Law, will (and will take steps to ensure each person acting under its authority will) process the Protected Data only on and in accordance with your documented instructions (including with regard to Transfers of Protected Data to any International Recipient), as updated with both of our agreement from time to time ( Processing Instructions );

3.1.2. if Applicable Law requires us to process Protected Data other than in accordance with the Processing Instructions, will notify you of any such requirement before processing the Protected Data (unless Applicable Law prohibits such information on important grounds of public interest); and

3.1.3. will promptly inform you if we become aware of a Processing Instruction that, in our opinion, infringes Data Protection Laws, provided that: this will be without prejudice to paragraphs 2.4 and 2.5; and to the maximum extent permitted by Applicable Law, we will have no liability howsoever arising (whether in contract, tort (including negligence) or otherwise) for any losses, costs, expenses or liabilities (including any Data Protection Losses) arising from or in connection with any processing in accordance with the Processing Instructions following your receipt of the information required by this paragraph 3.1.

3.2. You acknowledge and agree that the execution of any computer command to process (including deletion of) any Protected Data made in the use of any of the PPC Package by an Authorised User will be a Processing Instruction (other than to the extent such command is not fulfilled due to technical, operational or other reasons). You will ensure that Authorised Users do not execute any such command unless authorised by you (and by all other relevant Controller(s)) and acknowledge and accept that if any Protected Data is deleted pursuant to any such command we are under no obligation to seek to restore it.

3.3. The processing of the Protected Data by us under our Agreement will involve the subject matter (set out in this Agreement). The duration of the processing shall be the Term. The purpose of processing shall be the purposes as set out in the Agreement (including fulfilling our obligations under the Agreement and for the legitimate reasons of preventing click fraud and other potential fraudulent actions) and the nature of the processing shall be the collecting, recording, processing and storing of data. The type of personal data includes unique identifiers, namely IP addresses and geo-location data, and employee information, and the categories of the data subject include the customer’s authorised users. The data controller’s obligations and rights shall be as set out in this DPA.


4.1. We will implement and maintain technical and organisational measures:

4.1.1. in relation to the processing of Protected Data by us, as set out the Information Security Policy; and

4.1.2. to assist you insofar as is possible (taking into account the nature of the processing) in the fulfilment of your obligations to respond to Data Subject Requests relating to Protected Data, in each case at your cost on a time and materials basis in accordance with our standard rates. We each have agreed that (taking into account the nature of the processing) our compliance with paragraph 6.1 will constitute our sole obligations under this paragraph 4.1.2.


5.1. We have your general authorisation for the engagement (whether directly or via a Sub-Processor) of any Sub-Processors from time to time. We will issue a notice to you at least 5 Business Days prior to any intended changes concerning the addition or replacement of a Sub-Processor (whether by us or any Sub-Processor) (the Objection Period). You will not unreasonably withhold, condition, delay or object to the appointment of any Sub-Processor. Provided we have complied with our obligations under this DPA we will be permitted to engage such new or replacement Sub-Processor following the end of the Objection Period if you do not object prior to the end of the Objection Period.

5.2. We will:

5.2.1. prior to the relevant Sub-Processor carrying out any processing activities in respect of the Protected Data, ensure each Sub-Processor is appointed under a written contract containing materially the same obligations as under paragraphs 2 to 12 (inclusive) (including those obligations relating to sufficient guarantees to implement appropriate technical and organisational measures);

5.2.2. ensure each such Sub-Processor complies with all such obligations; and

5.2.3. remain fully liable for all the acts and omissions of each Sub-Processor as if they were our own.

5.3. We will ensure that all natural persons authorised by us (or by any Sub-Processor) to process Protected Data are subject to a binding written contractual obligation to keep the Protected Data confidential (except where disclosure is required in accordance with Applicable Law, in which case we will, where practicable and not prohibited by Applicable Law, notify you of any such requirement before such disclosure).


6.1. We will refer all Data Subject Requests we receive to you without undue delay. You will pay us for all work, time, costs and expenses incurred by us or any Sub-Processor(s) in connection with such activity, calculated on a time and materials basis at our then current rates.

6.2. We will provide such assistance as you reasonably require (taking into account the nature of processing and the information available to us) to you in ensuring compliance with your obligations under Data Protection Laws with respect to:

6.2.1. security of processing;

6.2.2 data protection impact assessments (as such term is defined in Data Protection Laws);

6.2.3 prior consultation with a Supervisory Authority regarding high risk processing; and

6.2.4 notifications to the Supervisory Authority and/or communications to Data Subjects by you in response to any Personal Data Breach,

provided you will pay us for all work, time, costs and expenses incurred us or any Sub-Processor(s) in connection with providing the assistance in this paragraph 6.2, calculated on a time and materials basis at our then current rates.


7.1. Subject to paragraphs 7.2 and 7.3, we will not Transfer any Protected Data:

7.1.1. from any country to any other country; and/or

7.1.2 to an organisation and/or its subordinate bodies governed by public international law, or any other body which is set up by, or on the basis of, an agreement between two or more countries,

without your prior written authorisation except where required by Applicable Law (in which case the provisions of paragraph 3.1 will apply).

7.2. You hereby authorise us (or any Sub-Processor) to Transfer any Protected Data for the purposes referred to in paragraph 3.3 to any International Recipient(s) in accordance with paragraph 7.1, provided all Transfers of Protected Data by us of Protected Data to an International Recipient will (to the extent required under Data Protection Laws) be effected by way of Lawful Safeguards and in accordance with Data Protection Laws and our Agreement. The provisions of our Agreement (including this DPA) will constitute your instructions with respect to Transfers in accordance with paragraph 3.1.

7.3. You acknowledge that due to the nature of cloud services, the Protected Data may be Transferred to other geographical locations in connection with use of the PPC Package further to access and/or computerised instructions initiated by Authorised Users. You acknowledge that we do not control such processing and you will ensure that Authorised Users (and all others acting on its behalf) only initiate the Transfer of Protected Data to other geographical locations if Lawful Safeguards are in place and that such Transfer is in compliance with all Applicable Laws.


8.1. We will maintain, in accordance with Data Protection Laws binding on us, written records of all categories of processing activities carried out on your behalf.

8.2. On request, we will provide you (or auditors mandated by you) with a copy of the third party certifications and audits to the extent made generally available to our customers. Such information will be confidential to us and will be our Proprietary Information as defined in our Agreement, and will be treated in accordance with applicable terms.

8.3. In the event that you, acting reasonably, deem the information provided in accordance with paragraph 8.2 insufficient to satisfy your obligations under Data Protection Laws, we will, on request by you make available to you such information as is reasonably necessary to demonstrate our compliance with our obligations under this DPA and Article 28 of the GDPR, and allow for and contribute to audits, including inspections, by you or another auditor mandated by you) for this purpose provided:

8.3.1. such audit, inspection or information request is reasonable, limited to information in our possession or control and is subject to you giving us reasonable (and in any event at least 60 days’) prior notice of such audit, inspection or information request;

8.3.2. we each (each acting reasonably and consent not to be unreasonably withheld or delayed) will agree the timing, scope and duration of the audit, inspection or information release together with any specific policies or other steps with which you or a third party auditor will comply (including to protect the security and confidentiality of other customers, to ensure we are not placed in breach of any other arrangement with any other customer and so as to comply with the remainder of this paragraph 8.3);

8.3.3. you will ensure that any such audit or inspection is undertaken during normal business hours, with minimal disruption to our businesses;

8.3.4. the duration of any audit or inspection will be limited to one Business Day;

8.3.5. all costs of such audit or inspection or responding to such information request will be borne by you, and our costs, expenses, work and time incurred in connection with such audit or inspection will be reimbursed by you on a time and materials basis in accordance with our then current rates;

8.3.6. your rights under this paragraph 8.3 may only be exercised once in any consecutive 12 month period, unless otherwise required by a Supervisory Authority or if you (acting reasonably) believe we are in breach of this DPA;

8.3.7. you will promptly (and in any event within one Business Day) report any non-compliance identified by the audit, inspection or release of information to us;

8.3.8. you agree that all information obtained or generated by you or your auditor(s) in connection with such information requests, inspections and audits will be our Proprietary Information as defined in our Agreement, and will be treated in accordance with applicable terms;

8.3.9. you will ensure that each person acting on your behalf in connection with such audit or inspection (including the personnel of any third party auditor) will not by any act or omission cause or contribute to any damage, destruction, loss or corruption of or to any systems, equipment or data in our control or possession while conducting any such audit or inspection; and

8.3.10. this paragraph 8.3 is subject to paragraph 8.4.

8.4. You acknowledge and accept that relevant contractual terms agreed with Sub-Processor(s) may mean that we or you may not be able to undertake or facilitate an information request or audit or inspection of any or all Sub-Processors pursuant to paragraph 8.3 and:

8.4.1. your rights under paragraph 8.3 will not apply to the extent inconsistent with relevant contractual terms agreed with Sub-Processor(s);

8.4.2. to the extent any information request, audit or inspection of any Sub-Processor are permitted in accordance with this paragraph 8.4, equivalent restrictions and obligations on you to those in paragraphs 8.3.1 to 8.3.10 (inclusive) will apply together with any additional or more extensive restrictions and obligations applicable in the circumstances; and

8.4.3. paragraphs 8.2 and 8.3 will be construed accordingly.


9.1. In respect of any Personal Data Breach, we will, without undue delay (and in any event within 72 hours):

9.1.1. notify you of the Personal Data Breach; and

9.1.2. provide you with details of the Personal Data Breach.


Following the end of the provision of the Services and the PPC Package (or any part) relating to the processing of Protected Data we will dispose of Protected Data in accordance with our obligations under our Agreement. We will have no liability (howsoever arising, including in negligence) for any deletion or destruction of any such Protected Data undertaken in accordance with our Agreement.


11.1. You will indemnify and keep us indemnified in respect of all Data Protection Losses suffered or incurred by, awarded against or agreed to be paid by, us and any Sub-Processor arising from or in connection with any: non-compliance by you with the Data Protection Laws; processing carried out by us or any Sub-Processor pursuant to any Processing Instruction that infringes any Data Protection Law; or breach by you of any of your obligations under our Agreement, except to the extent that we are liable under paragraph 11.2

11.2. Our liability under this DPA shall be as set out in the Conditions.

11.3. If one of us receives a compensation claim from a person relating to processing of Protected Data in connection with our Agreement, the Services or the PPC Package, it will promptly provide the other one with notice and full details of such claim.

11.4. We each agree that you will not be entitled to claim back from us any part of any compensation paid by you in respect of such damage to the extent that you are liable to indemnify or otherwise compensate us in accordance with our Agreement.

11.5. This paragraph 11 is intended to apply to the allocation of liability for Data Protection Losses as between us, including with respect to compensation to Data Subjects, notwithstanding any provisions under Data Protection Laws to the contrary, except:

11.5.1. to the extent not permitted by Applicable Law (including Data Protection Laws); and

11.5.2. that it does not affect the liability of either party to any Data Subject.


This DPA will survive termination (for any reason) or expiry of our Agreement and continue until no Protected Data remains in our or any Sub-Processor’s possession or control, except that paragraphs 10 to 12 (inclusive) will continue indefinitely.