Resource Hub

Our library of reports, videos, webinars, press, and other documents.

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Market Smarter: The Performance Marketing Efficiency Playbook

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

ROAS Masterclass: How to Minimize Waste & Maximize Conversions in Google Ads

Founder of PPC Profit Club, Tomasz Abbott-Wieczorek, joins us to share tips and strategies to minimize waste and maximise conversions in Google Ads, from copy and creative best practices, to landing page optimisations.

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PPC & Generative AI: How to Future-Proof Your Campaign Strategies

Co-Founders of PPC Mastery, Miles McNair and Bob Meijer, share exclusive insights on how AI is transforming the PPC landscape, and what you can do to maintain a competitive advantage.

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40k PMax Exclusion List

Download the list of 40,000 PMax Exclusions to enhance performance by eliminating junk placements.

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How to Supercharge Google Demand Gen Campaign Performance

Google Ads expert Thomas Eccel shares exclusive insights about how to maximise ROAS from Google Demand Gen campaigns - with overviews of the latest feature releases for 2024.

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Performance Max in 2024: Mastering the Latest Features & Strategies

We spoke to Google Ads expert Adriaan Dekker about how to make the most of new and upcoming Performance Max feature releases, including Gemini AI models.

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How to Make Your Paid Media Budget Work Harder 2024

Join Lunio and DeVry University to explore the processes, practices, and technologies brands can put in place to deliver maximum revenue with their 2024 paid ad budget.

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Wasted Ad Spend Report 2024: The Global Impact of Invalid Traffic

Get insights into the analysis of 2.6 billion paid ad clicks throughout 2022-2023, and the impact invalid traffic will have on businesses in 2024.

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Invalid Traffic: The Budget-Eating Black Hole

Join this conversation with Lunio, IAS and Scope3 as we explore the key takeaways from over 2 billion ad clicks collected throughout 2022-2023 in this 3-part webinar series.

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Beat the Budget: Mastering Efficiency in Paid Media

This four-part webinar series brings you tried and tested strategies from leading Performance Marketing experts, designed to slash your CPA in half by shifting focus from traffic acquisition to revenue acquisition.

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Market Smarter: The Performance Marketing Efficiency Playbook

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

View Playbook
Increase Demand With Less Budget Through B2B Advertising

In this webinar, Matt Atkin, Senior Performance Marketing Manager at Tray.io, discusses strategies to level-up your demand gen activity and flood your pipeline with sales-qualified leads.

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How to Convert Wasted Ad Spend Into Revenue

In the current economic climate, performance marketing efficiency matters more than ever. Brands that get it right will surf through this wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to ensure 100% of your ad spend is used wisely?

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