Resource Hub

Our library of reports, videos, webinars, press, and other documents.

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Market Smarter: The Performance Marketing Efficiency Playbook

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

How to Make Your Paid Media Budget Work Harder 2024

Join Lunio and DeVry University to explore the processes, practices, and technologies brands can put in place to deliver maximum revenue with their 2024 paid ad budget.

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Paid Media Revenue Impact Calculator

Find out the impact of invalid traffic on Marketing KPIs and how much ROAS you can unlock with Lunio.

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Wasted Ad Spend Report 2024: The Global Impact of Invalid Traffic

Get insights into the analysis of 2.6 billion paid ad clicks throughout 2022-2023, and the impact invalid traffic will have on businesses in 2024.

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Invalid Traffic: The Budget-Eating Black Hole

Join this conversation with Lunio, IAS and Scope3 as we explore the key takeaways from over 2 billion ad clicks collected throughout 2022-2023 in this 3-part webinar series.

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Beat the Budget: Mastering Efficiency in Paid Media

This four-part webinar series brings you tried and tested strategies from leading Performance Marketing experts, designed to slash your CPA in half by shifting focus from traffic acquisition to revenue acquisition.

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Market Smarter: The Performance Marketing Efficiency Playbook

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

View Playbook
Increase Demand With Less Budget Through B2B Advertising

In this webinar, Matt Atkin, Senior Performance Marketing Manager at Tray.io, discusses strategies to level-up your demand gen activity and flood your pipeline with sales-qualified leads.

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How to Convert Wasted Ad Spend Into Revenue

In the current economic climate, performance marketing efficiency matters more than ever. Brands that get it right will surf through this wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to ensure 100% of your ad spend is used wisely?

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Peak Sales Season: How to Succeed in Driving More Conversions & Revenue

Learn what steps you can take right now to maximise return on ad spend, avoid abandoned carts, and close Q4 2022 on a high note!

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The Expert Guide to Performance Max

Learn everything you need to know to build, optimise, and scale highly profitable Performance Max campaigns – with tried and tested tips from leading Google Ads specialists.

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Paid Media In the Age of Automation: From PMax to Smart Targeting

Whether you’ve already been experimenting with PMax and other campaign types, or you’re just about to get started, join us as we unpack the main benefits and risks of paid media automation, how to generate valuable custom audiences, and what smart bidding will look like in 2023 and beyond.

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The Secrets to Generating Qualified Leads with Paid Social with Hallam

Are your paid social channels performing as well as they could be? In this conversation we’ll break down some common paid social challenges and provide tips on how to boost authentic ad engagement, clean up your funnels, and drastically reduce your cost-per-acquisition for genuine leads.

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