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This four-part webinar series brings you tried and tested strategies from leading Performance Marketing experts, designed to slash your CPA in half by shifting focus from traffic acquisition to revenue acquisition.

Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social.

In this webinar, Matt Atkin, Senior Performance Marketing Manager at Tray.io, discusses strategies to level-up your demand gen activity and flood your pipeline with sales-qualified leads.

In the current economic climate, performance marketing efficiency matters more than ever. Brands that get it right will surf through this wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to ensure 100% of your ad spend is used wisely?

Learn what steps you can take right now to maximise return on ad spend, avoid abandoned carts, and close Q4 2022 on a high note!

Learn everything you need to know to build, optimise, and scale highly profitable Performance Max campaigns – with tried and tested tips from leading Google Ads specialists.

Whether you’ve already been experimenting with PMax and other campaign types, or you’re just about to get started, join us as we unpack the main benefits and risks of paid media automation, how to generate valuable custom audiences, and what smart bidding will look like in 2023 and beyond.

Are your paid social channels performing as well as they could be? In this conversation we’ll break down some common paid social challenges and provide tips on how to boost authentic ad engagement, clean up your funnels, and drastically reduce your cost-per-acquisition for genuine leads.

Join Rand Fishkin, Anu Adegbola, Nick Handley and Neil Andrew for an interactive webinar on the future of digital marketing in 2022!

Find out how excluding invalid traffic from your programmatic channels increases the accuracy of your audience targeting and campaign performance.

Get the latest insights into the world of PPC advertising from our 2022 global survey.

Everything you need to know about GA4. How to set it up, how to use it, and what best practices you should follow.