40+ YouTube Statistics Every Marketer Needs to Know In 2023

The most popular YouTube video is Baby Shark Dance with 11.74 billion views in total.

YouTube 2022

T-Series has the most subscribers on the platform with 230 million.


YouTube owned 27% of the live streaming market in 2019.


YouTube Statistics 2023

The website that revolutionised video forever, YouTube is the place to go for any video content today. One of the most popular websites globally, YouTube now hosts billions of videos and has become an incredibly important asset for Google.

To show you how big YouTube has become, here are some of the most fascinating and interesting YouTube statistics. From yearly ad revenue to viewing behaviour and everything in between, here are our favourite YouTube statistics.

General YouTube Statistics

(Variety, 2019)

YouTube has over 2 billion monthly active users.

(Social Blade, 2020)

T-Series has the most subscribers on the platform with 143 million.

(Statista, 2020)

The fastest video to reach 1 billion views is Hello by Adele, which took 87.4 days.

(Statista, 2019)

82% of users watch YouTube to be entertained.

(YouTube, 2020)

The most disliked video on YouTube is YouTube’s Rewind 2018 with 18 million dislikes.

(YouTube, 2020)

The most liked video on YouTube is Despactico by Luis Fonsi with 38.5 million likes.

(Forbes, 2019)

The video with the most views in the first 24 hours of uploading is Boy With Luv by BTS which gained 74.6 million views.

(Oberlo, 2019)

The best time to post on YouTube is between 12 p.m. and 4 p.m.

(Think With Google, 2017)

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

(Think With Google, 2017)

Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions.

(Think With Google, 2016)

2 out of 3 YouTube viewers say they watch YouTube on a TV screen.

(Think With Google, 2019)

Over 90% of people surveyed around the world say they discover new brands or products on YouTube.

(Think With Google, 2016)

93% of YouTube ads are viewable.

(AdStage.io, 2019)

YouTube ads have an average CPC of $2.96 a CPM of $9.61 and CTR of 0.31%.

(Common Sense, 2019)

60% of teens who get news from YouTube say they are more likely to get it from celebrities, influencers, and personalities instead of news organisations.

(Google, 2020)

YouTube generated $15.15 billion in ad revenue for 2019, up 36% from 2018.

(Broadband Search, 2020)

The average viewing session on YouTube is 40 minutes.

(Statista, 2019)

50% of the US population uses YouTube for music consumption on a weekly basis.

(eMarketer, 2019)

YouTube is responsible for 93.5% of all digital video views in India.

(Alexa, 2020)

The average user spends 14 minutes and 6 seconds on YouTube per day.

(Pew Research, 2018)

81% of users watch videos suggested by YouTube’s recommendation algorithm.

(Pew Research, 2019)

10% of the most popular videos on YouTube draw 79% of the overall views.

(YouTube, 2020)

There are more than 100 different country-specific versions of YouTube in 80 different languages.

(YouTube, 2020)

More than 70% of YouTube watch time comes from mobile devices.

(YouTube, 2020)

YouTube has paid out more than $2 billion to partners in copyright claims over the past 5 years.

(YouTube, 2020)

There are more than 1 billion hours of video watched on YouTube every day.

(Google Trends, 2020)

The most searched artist on YouTube in 2019 was Billie Eilish.

(Google Trends, 2020)

The most searched song on YouTube in 2019 was Old Town Road by Lil Nas X.

(YouTube, 2020)

In 2019 T-Series became the first YouTube channel to hit 100 million subscribers.

(YouTube, 2020)

The first YouTube video “Me at the zoo” was uploaded on 23 April 2005.

(Forbes, 2020)

The highest-paid YouTuber in 2019 was eight year old Ryan Kaji who took home $26 million.

(Alexa, 2020)

15.9% of YouTube users are from the United States.

(BBC News, 2014)

The video “Gangnam Style” had so many views that it exceeded YouTube's view limit, prompting the site to upgrade its counter.

(Morgan Stanley, 2018)

Morgan Stanley values YouTube at $160 billion, seven times its estimated revenues and more than Netflix or Disney.

(NY Times, 2006)

Google purchased YouTube for $1.65 billion on October 9, 2006.

(Statista, 2020)

58% of US internet users aged 56+ use YouTube.

(YouTube, 2019)

More than 70% of YouTube watch time comes from mobile devices.

(Mediakix, 2019)

YouTube is the second most important channel for influencer marketing with 70% of marketers voting for it.

(Datareportal, 2019)

79% of internet users say they have a YouTube account.

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