We recently held a webinar about the future of click fraud prevention.
Hosted by Partnerships Lead Amar Chana, and our CMO, Pete Rawlinson, the session shone a light on the next stage in the evolution of click fraud prevention through a centralized, cross-ad platform approach.
If you missed it, you can watch the full recording below!
Where Click Fraud Is Going Next
For years, click fraud solutions have been very siloed in their approach, focusing on each acquisition channel independent of all others. While blocking invalid traffic on individual platforms provides significant value, a host of important insights and opportunities are being missed by keeping this ad data separated across acquisition channels.
By taking a centralized approach to traffic analysis and sharing behavioral traffic data across all your acquisition channels, you can actively build excluded audiences, increase your traffic quality and simultaneously drive down CPAs.
In this webinar, you will see how the landscape of click fraud is changing and understand how technology is now challenging invalid and fraudulent activity on all platforms.
You may also get a sneak peek of what our new Protective Analytics platform looks like!
Watch The Webinar Now
Watch the recorded webinar and discover:
- The four value propositions of best practice click fraud prevention
- How adopting a centralized approach to behavioral analysis allows you to make more data-driven decisions
- How marketing can take a driving seat across the business through the potential of Excluded Data