A search query report helps you understand what someone was looking for on your site, and how that related to what they found. This report can be found in Google Analytics under Acquisition> Search Console> Queries. You can use this data to improve your site content and layout, as well as your overall SEO strategy.
Data You Can Find in Search Query Report
The search query report will show you the following data:
- Search queries: This is the actual query that someone typed into Google (or another search engine) before landing on your site.
- Clicks: This is the number of times someone clicked on your site after seeing it in the search results.
- Impressions: This is the number of times your site appeared in the search results, regardless of whether it was clicked on or not.
- CTR: This stands for “click-through rate” and it’s determined by dividing the number of clicks by the number of impressions a given ad generated.
- Position: This is the average position your site appeared in the search results. The lower the number, the higher up on the page your site appeared.
Why Use Search Query Report
There are a few reasons to use a search query report:
- It can help you understand what people are actually looking for on your site. This can be valuable information when it comes to creating new content or improving the layout of your site.
- It can help you identify any potential SEO problems. For example, if you notice that a particular query has a low CTR (click-through rate), this could be an indication your title or meta description is not optimised for that particular keyword.
- It can help you track your progress over time. By looking at the data over a period, you can see how your SEO efforts are paying off in terms of increased traffic and improved rankings.
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How Often Should You Check Search Query Report?
Ideally, you should check your search query report on a regular (i.e. weekly) basis. This will allow you to stay on top of any changes in customer behaviour and make the necessary changes to your site. If you don’t have time to check it every week, you could set up a monthly or quarterly review.