As an online retailer, SomProduct is a Google-facing business and relies heavily on PPC to drive website traffic and support lead generation.
However, SomProduct’s Google campaigns are constantly changing. New products, regular sales, seasonal changes, and special offers mean it’s a dynamic process.
Marketing Manager Roxana Mara Raţiu joined SomProduct in October 2020. During the Black Friday sales campaign, the team noticed a spike in suspicious activity.
Roxana acknowledges there is a perception that Google takes care of click fraud and refunds invalid clicks. However, she also said that she doesn’t completely trust Google’s algorithms and responsiveness to the problem.
Concerned about illegitimate clicks, the business decided it needed invalid click protection. And Lunio was the preferred solution.
How Lunio Helped SomProduct
Lunio’s automated software identified 27% of SomProduct’s monthly clicks as invalid or suspicious. With such a high volume of traffic originating from non-genuine sources, SomProduct were essentially wasting over a quarter of their budget. As SomProduct runs such extensive ad campaigns, this totaled up to a lot of money being wasted.
Since installing Lunio, SomProduct has seen a 19% increase in traffic quality.
Now, SomProduct is not only saving an average of £9,500 per month, but their ad spend is going towards much better-qualified leads.
“Knowing we have Lunio installed helps us to not only focus on clicks and users, but also other objectives such as ROI, healthy traffic, and the overall customer journey. It makes everything else easier.”
SomProduct’s Success Story
Now that SomProduct has clean traffic data to work from, their ad campaigns are not only more profitable, but their optimizations are a lot more accurate. Targeting more genuine leads and real prospects has boosted their ROI significantly – the money they’ve saved is just an added sweetener.
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