For our most recent webinar, we teamed up with Incubeta to shine a light on exactly how ad fraud is causing your PPC campaigns to spin out of control.
Catch up on what you missed with the full recording below!
Rinse And Repeat: Dirty Data And The Damage It Causes
With many businesses increasing their online footprint, there’s been a boom in the ad fraud industry. After all, where the money goes, fraud will follow.
As marketers focus on pumping their campaigns with money and driving up ROAS, many don’t realize this fills the coffers of ad networks rather than their business.
What used to be viewed as a small problem has now become a billion-dollar calamity.
Bots, click farms, and other types of invalid traffic are becoming increasingly sophisticated, to the point where the human eye can’t tell the difference between a real and fake click.
But what happens when this invalid traffic not only infects your marketing funnel but cycles round and round in an infinite loop? Well, things get exponentially worse.
This webinar will cover:
- The cost of bad data on your marketing budget
- The downstream impact of ad fraud across business operations
- How agencies like Incubeta use click fraud to maximize ROAS and expand user reach
… and lots more!
Who’s It For?
With a focus on online advertising and real data, if these things make up the bread and butter of what you work with, this is a webinar for you.
But wait! Even if you don’t work in Digital Marketing, stick around.
Incubeta is all about growth, and here at Lunio, we’re all about making sure you’ve got the right foundations to be able to grow safely.
So, if you’re looking to discover how invalid and fraudulent traffic may be impeding your business’ growth, you won’t want to miss the video below.