Webinars

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Guides

Advertising in a Privacy First World 2022

Get the marketer’s guide to staying ahead of the competition in a privacy-first, cookieless world.

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Webinars

Paid Media In the Age of Automation: From PMax to Smart Targeting

Whether you’ve already been experimenting with PMax and other campaign types, or you’re just about to get started, join us as we dive behind the scenes of ad automation. We’ll unpack the main benefits and risks of paid media automation, how to generate valuable custom audiences, and what smart bidding will look like in 2023 and beyond.

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Webinars

The Secrets to Generating Qualified Leads with Paid Social with Hallam

Are your paid social channels performing as well as they could be? In this conversation we’ll break down some common paid social challenges and provide tips on how to boost authentic ad engagement, clean up your funnels, and drastically reduce your cost-per-acquisition for genuine leads.

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Webinars

Driving Marketing Performance in a Privacy-Centric World

Join Rand Fishkin, Anu Adegbola, Nick Handley and Neil Andrew for an interactive webinar on the future of digital marketing in 2022!

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Webinars

Mastering Audience Targeting: Eliminating Invalid Traffic

Find out how excluding invalid traffic from your programmatic channels increases the accuracy of your audience targeting and campaign performance.

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Webinars

Rinse and Repeat: How Fraudulent Ad Traffic is Spinning Campaigns Out of Control

With many businesses increasing their online footprint, there’s been a boom in the ad fraud industry. After all, where the money goes, fraud will follow. Watch the webinar to find out more.

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Webinars

Turning Advertising Insights into Action

Find out how to leverage advertising insights to improve ROAS and how insights from non-converting clicks are just as valuable as converting clicks.

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Webinars

Empowering Data Driven Marketing with Click Fraud Prevention

Find out how to increase campaign performance through click fraud prevention and how to leverage clean data across all marketing channels.

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Webinars

How bots destroy your marketing budget (Netecea Webinar)

The impact bots have on marketing cause significant problems for your ad budgets, strategy, optimizations, and ROAS. Watch the webinar to find out more.

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Webinars

The Next Generation of Click Fraud Prevention

An in-depth look at the future of click fraud prevention, blocking bad clicks across EVERY ad network and acquisition channel.

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