Webinars

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Advertising in a Privacy First World 2022

Get the marketer’s guide to staying ahead of the competition in a privacy-first, cookieless world.

How to Convert Wasted Ad Spend Into Revenue

In the current economic climate, performance marketing efficiency matters more than ever. The brands that get it right will surf through this wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to ensure 100% of your ad spend is used wisely in 2023?

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Peak Sales Season: How to Succeed in Driving More Conversions & Revenue

Learn what steps you can take right now to maximise return on ad spend, avoid abandoned carts, and close Q4 2022 on a high note!

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Paid Media In the Age of Automation: From PMax to Smart Targeting

Whether you’ve already been experimenting with PMax and other campaign types, or you’re just about to get started, join us as we dive behind the scenes of ad automation. We’ll unpack the main benefits and risks of paid media automation, how to generate valuable custom audiences, and what smart bidding will look like in 2023 and beyond.

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The Secrets to Generating Qualified Leads with Paid Social with Hallam

Are your paid social channels performing as well as they could be? In this conversation we’ll break down some common paid social challenges and provide tips on how to boost authentic ad engagement, clean up your funnels, and drastically reduce your cost-per-acquisition for genuine leads.

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Driving Marketing Performance in a Privacy-Centric World

Join Rand Fishkin, Anu Adegbola, Nick Handley and Neil Andrew for an interactive webinar on the future of digital marketing in 2022!

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Mastering Audience Targeting: Eliminating Invalid Traffic

Find out how excluding invalid traffic from your programmatic channels increases the accuracy of your audience targeting and campaign performance.

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Rinse and Repeat: How Fraudulent Ad Traffic is Spinning Campaigns Out of Control

With many businesses increasing their online footprint, there’s been a boom in the ad fraud industry. After all, where the money goes, fraud will follow. Watch the webinar to find out more.

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Turning Advertising Insights into Action

Find out how to leverage advertising insights to improve ROAS and how insights from non-converting clicks are just as valuable as converting clicks.

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Empowering Data Driven Marketing with Click Fraud Prevention

Find out how to increase campaign performance through click fraud prevention and how to leverage clean data across all marketing channels.

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How bots destroy your marketing budget (Netecea Webinar)

The impact bots have on marketing cause significant problems for your ad budgets, strategy, optimizations, and ROAS. Watch the webinar to find out more.

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The Next Generation of Click Fraud Prevention

An in-depth look at the future of click fraud prevention, blocking bad clicks across EVERY ad network and acquisition channel.

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