Webinars

This four-part webinar series brings you tried and tested strategies from leading Performance Marketing experts, designed to slash your CPA in half by shifting focus from traffic acquisition to revenue acquisition.

In this webinar, Matt Atkin, Senior Performance Marketing Manager at Tray.io, discusses strategies to level-up your demand gen activity and flood your pipeline with sales-qualified leads.

In the current economic climate, performance marketing efficiency matters more than ever. Brands that get it right will surf through this wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to ensure 100% of your ad spend is used wisely?

Learn what steps you can take right now to maximise return on ad spend, avoid abandoned carts, and close Q4 2022 on a high note!

Whether you’ve already been experimenting with PMax and other campaign types, or you’re just about to get started, join us as we unpack the main benefits and risks of paid media automation, how to generate valuable custom audiences, and what smart bidding will look like in 2023 and beyond.

Are your paid social channels performing as well as they could be? In this conversation we’ll break down some common paid social challenges and provide tips on how to boost authentic ad engagement, clean up your funnels, and drastically reduce your cost-per-acquisition for genuine leads.

Join Rand Fishkin, Anu Adegbola, Nick Handley and Neil Andrew for an interactive webinar on the future of digital marketing in 2022!

Find out how excluding invalid traffic from your programmatic channels increases the accuracy of your audience targeting and campaign performance.

With many businesses increasing their online footprint, there’s been a boom in the ad fraud industry. After all, where the money goes, fraud will follow. Watch the webinar to find out more.

Find out how to leverage advertising insights to improve ROAS and how insights from non-converting clicks are just as valuable as converting clicks.

Find out how to increase campaign performance through click fraud prevention and how to leverage clean data across all marketing channels.

The impact bots have on marketing cause significant problems for your ad budgets, strategy, optimizations, and ROAS. Watch the webinar to find out more.