Clients simply complete a digital health form, which is then reviewed by Maja’s experienced doctors. The information is carefully analyzed, and a prescription or treatment plan is recommended. Video consultations are also available. It’s a super-fast, convenient service.
As you would expect with a digital company, online advertising is crucial to Maja’s success.
‘People can’t use our services if they don’t know who we are,’ explains Legevisitt’s Head of Performance Andreas Løken. 'So, we have to be visible where people are. Paid search and social media are important to our target audience, so that's what we focus on,' he adds.
Andreas explains that Norway is a small country with a population of around five million. He had a hunch that click fraud wasn’t a massive problem. But he wanted to know for sure.
‘I was interested to see the extent of invalid traffic,’ says Andreas, ‘and I wanted to explore whether it was possible to make our traffic even more effective.’
Andreas had experience with Lunio's software in a previous job, so he signed up for our Free Traffic Audit. At the same time, Legevisitt also tried out the ClickCease platform.
'ClickCease is based on a filter that I had to set up manually,' Andreas reports. By contrast, Lunio's AI-driven platform with real-time clickstream analysis offered superior results. According to Andreas, click fraudsters are increasingly sophisticated in using machine learning. He says you have to use the same technology to combat them.
Selecting Lunio’s proactive software was an easy decision for Andreas.
How Lunio Has Helped Legevisitt
Lunio has confirmed Andreas’s gut feeling. Maja’s site receives a high percentage of valid traffic with only 4% invalid or suspicious. Plus, the company has seen a 1.45% increase on the Total Quality Index, which measures the uplift in traffic quality Lunio achieves.
Since implementing Lunio, Maja has saved $410 per month in ad spend. And while savings in ad spend are good news for any business, more critical for Legevisitt is the increased confidence Lunio provides.
Andreas has peace of mind knowing that campaigns are optimized on genuine leads. Plus, Lunio will keep Maja safe from being targeted by fraudsters in the future.
'Lunio's delivery across my customer journey has been above and beyond. Implementation was quick, easy, and painless, and the team is always really helpful. Lunio is like an insurance policy. It gives us peace of mind that we have healthy traffic.’
Legevisitt’s Success Story
Paid search is Maja’s main channel when it comes to digital marketing. However, the company also invests in paid social on Snapchat and Facebook. Thanks to Lunio, Legevisitt has complete confidence that the optimization of Maja’s campaigns across all channels is based on clean traffic.
And the money saved on unnecessary clicks means there's more to invest in better-performing campaigns.
'With Lunio, you just set and forget,' says Andreas. 'I don't have to get involved and adjust filters.’ He says the software just works away in the background, making it a perfect match for the company.
Legevisitt can now concentrate on what it does best: Providing accessible health services to Maja’s many customers.