Strategy

PPC optimization tips and strategy from the PPC Protect team.

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12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

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How to Make Money With Pay Per Click Advertising

Alex Winston | December 16th, 2019

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The Dangers of Granting Managerial Access To External Users

Neil Andrew | November 1st, 2019

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SEO vs PPC: Which Is Better For Your Business?

Sam Carr | October 3rd, 2019

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6 Ways Of Building Consumer Trust In Online Advertising

John Severn | September 19th, 2019

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The Top PPC Competitor Analysis Tools To Spy On Your Competition

Sam Carr | September 5th, 2019

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Best PPC Podcast: 9 Must Listen To PPC Podcasts

Sam Carr | July 11th, 2019

Paid Search

AdWords vs AdSense – What’s The Difference Between Them?

Neil Andrew | June 12th, 2019

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Understanding the Return on Ad Spend (ROAS) Metric

Neil Andrew | January 19th, 2019

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How to Become a PPC Expert

Neil Andrew | January 3rd, 2019

Lunio

The Expert Guide to Google Performance Max

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.

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Display Ads | Sam Carr | December 28th, 2020

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102 Google Ads Scripts to Improve Your PPC Ads Performance

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