carbon offsetting

Protecting Our Planet Through Reforestation

July 27th, 2020

In a rush? Here’s a quick rundown. We’re offsetting all carbon emissions from processing customer data by at least 10x. That means we’re planting thousands of trees every month to help vulnerable habitats, communities and ecosystems.

In a departure from our usual PPC related content, today we’re looking at a topic very close to our hearts.

Deforestation and the destruction of natural habitats across the world is a massive problem. Every year, over 15 million hectares of tree cover is lost. That’s an area roughly the same size as Washington state.

This leads to the destruction of local habitats, the extinction of native species and ever-rising CO2 levels.

As well as that, it has a huge impact on local communities. Growing food becomes harder, incomes suffer, resources become scarce. To make matters worse, it’s often in the communities that can least afford it.

It’s time to change that – so we’re putting our money where our mouth is.

What is Lunio doing to help?

We’re pledging to offset all carbon emissions from our business activities by a minimum of 10x through tree planting.

In practice that means that for every 1g of CO2 released, we will plant enough trees to absorb 10g.

To achieve this, we’re working with our partners at Eden Reforestation Projects to help plant hundreds of thousands of trees on behalf of our customers.

The number of trees planted in your name will vary depending on your data usage, but will cover at least 10x the CO2 emissions made in processing your data.

Why are we doing this?

Because the future of our planet matters to all of us. It’s that simple.

Our founding team strongly believes that business is about more than making money. It’s about making the world a better place.

If we can make even the tiniest difference in that, it will be worthwhile.

What does this mean for you?

If you are an existing Lunio customer, you will automatically have a set number of trees planted in your name each month.

This is based on the amount of energy used by our servers in processing your data.

We aim to offset the CO2 emissions from this energy usage by at least 10x.

That means not only are you getting best in class click fraud protection, you’re quite literally saving the world at the same time.

You’ll be helping with:

  • Preserving endangered species & habitats
  • Providing some of the worlds poorest communities with jobs & income
  • Reforesting our planet
  • Reducing your carbon footprint

And best of all, it won’t cost you a penny extra.

How are we doing this?

We’re working closely with our partners at Eden Reforestation Projects.

This allows us to focus tree planting efforts in the areas of the world where it will have the greatest benefit. It also allows us to tap into existing infrastructure and networks, keeping the cost per tree low and allowing us to plant as many trees as possible.

There are more benefits than just trees though (although trees are pretty great!).

Through Eden Reforestation Projects, local villagers in planting areas are hired to plant trees. These areas are often impoverished, where daily life is a struggle.

Tree planting gives them a consistent income, so they can provide for their families again.

Where are we planting trees?

A major benefit of working with our partners is that they can help to divert our resources to wherever they are most needed.

This means our donations have the maximum possible impact. Some examples would be:

  • Nepal
  • Madagascar
  • Haiti
  • Indonesia
  • Mozambique
  • Kenya

How many trees are we planting?

Every month we’re planting enough trees to offset all our carbon emissions by at least 10x.

To put that in to perspective, in July 2020 we’ve planted 1,850 trees.

That offsets the same amount of CO2 as an average car driving all the way around the world. Twice. And we’re only increasing our planting from here.

How do you know how many trees you have planted?

Starting next month, all Lunio customers will receive monthly updates about the number of trees that have personally been planted in their name.

You’ll be able to track this over time and see the impact that you’re having in preserving our planet.

We’ll also be releasing public updates each month on the total number of trees we’ve planted through Lunio HQ, our company blog.

Do you have any questions?

Then we would love to hear from you! Just drop us an email at and we will be happy to answer them.

Want to keep up to date with everything at Lunio? Follow Lunio HQ, our company blog, on Medium by clicking here.

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